Rangers new ownership follows growing NFL interest in football
Rangers Football Club has confirmed a consortium led by Andrew Cavenagh and 49ers Enterprises, the business arm of the San Francisco 49ers, has acquired a majority...
Betsson eyes historic Champions League triumph as Inter Milan reaches final
Brand visibility peaks as sponsor backs historic Champions League runBetsson is preparing for one of the biggest nights in its sponsorship history, as long-time...
Pinterest signs first sports deal with WNBA champions
Pinterest steps into the sports world with a WNBA partnership, joining a growing trend of social platforms aligning with live sport.Pinterest is not the...
West Ham’s beer partnership signals new local strategy
West Ham United and London Stadium have secured two separate partnerships with BrewDog, making the brewery the official beer provider for both the Premier...
UFC’s Tom Aspinall adds Champion to roster of commercial deals
UFC heavyweight champion Tom Aspinall has secured a partnership with American sportswear brand Champion, further expanding his commercial footprint across multiple industries.Announced today (May...
Betting firm signs first women’s sports franchise agreement
Betting operator BetMGM has signed a multi-year deal with the WNBA’s Las Vegas Aces, marking its first major partnership with a women’s professional team,...
First female-led team joins SailGP with Red Bull Italy
The Red Bull Italy SailGP Team has become the first team in the global racing league to be led by a female ownership group. Announced...
Tony Bloom’s £9.86m investment in Hearts approved by supporters
Brighton & Hove Albion chairman Tony Bloom is set to acquire a 29% stake in Heart of Midlothian after receiving overwhelming backing from the...
Borussia Dortmund signs Vodafone to power next five years
Borussia Dortmund (BVB) has named Vodafone its new main sponsor for the next five years following a social media post featuring next season’s kit...
Germany’s betting blueprint beats Premier League’s mess
Tipico has expanded its partnership with the Deutscher Fußball-Bund (DFB) to include the 3. Liga, making it a sponsor across all tiers of professional...