Tampa Bay Lightning partners with Scripps Sports for free game access
Tampa Bay Lightning fans will enjoy easier, free access to every game, thanks to a new media partnership with Scripps SportsThe Tampa Bay Lightning...
Five Premier League clubs in limbo as betting brands disappear
*This is an evolving story. This piece was edited on May 16 to show TGP Europe had left the market.Several Premier League clubs...
Why deals like CAA’s purchase of Portas are now the norm
In 2003, Roman Abramovich’s acquisition of Chelsea FC marked a turning point in the commercialisation of sport. No longer just the domain of athletes...
Online trading poised to replace betting sponsorships in football
Sponsorships within sports are an attractive concept to businesses from every sector. Each sport is like its own stage at a musical festival, they’re...
River Plate bets big on global growth with Betano
Argentine football giant River Plate announced a partnership with online betting brand Betano on May 6, as the club looks to strengthen its position...
PwC’s F1 deal signals a broader shift in sport
Formula 1 has entered a new kind of race—one powered not by aerodynamics or engine specs, but by consultancy. Announced ahead of the 2025 Miami...
Basketball England to ‘transform’ digital infrastructure with PTI
Basketball England, the UK governing body for basketball, appointed PTI to transform its digital infrastructure last Sunday (27 April). PTI, a technology strategy consultancy, will...
West Ham Utd & Lyca Mobile continue community-based initiatives
West Ham United and longstanding partner Lyca Mobile have continued its fan community initiative with the launch of several community based workshops. The duo will...
FC Basel latest football club to partner with Bitpanda
Swiss football club FC Basel has named European crypto company Bitpanda its front-of-shirt sponsor starting from the 2025/26 season. The multi-year agreement will see Bitpanda...
Salah’s selfie seals a moment money can’t buy for Google Pixel
Liverpool star Mohamed Salah highlighted the power of commercial partnerships in modern football with an iconic celebration on Sunday.After scoring the club's fourth goal...