Basketball England to ‘transform’ digital infrastructure with PTI
Basketball England, the UK governing body for basketball, appointed PTI to transform its digital infrastructure last Sunday (27 April). PTI, a technology strategy consultancy, will...
West Ham Utd & Lyca Mobile continue community-based initiatives
West Ham United and longstanding partner Lyca Mobile have continued its fan community initiative with the launch of several community based workshops. The duo will...
FC Basel latest football club to partner with Bitpanda
Swiss football club FC Basel has named European crypto company Bitpanda its front-of-shirt sponsor starting from the 2025/26 season. The multi-year agreement will see Bitpanda...
Salah’s selfie seals a moment money can’t buy for Google Pixel
Liverpool star Mohamed Salah highlighted the power of commercial partnerships in modern football with an iconic celebration on Sunday.After scoring the club's fourth goal...
Chelsea FC latest to partner with a ticketing firm with Ticketmaster
Chelsea FC has announced a multi-year partnership with Ticketmaster, making the platform the Premier League club’s official ticketing partner. As part of the deal, Ticketmaster...
La Liga breaks revenue records with €5bn for 2023/24 season
La Liga has reported record-breaking revenue and sustained commercial growth in its financial results for the 2023/24 season.Spain’s top-flight football league revealed that total...
Casey’s to partner with UFC and WWE as part of TKO...
TKO Group’s Takeover Weekend in Kansas City from 24-28 April will bring on board Casey’s as a sponsoring partner for its UFC, Professional Bull...
Toyota to help fuel cricket grassroots growth with the ECB
The England and Wales Cricket Board (ECB) has confirmed Toyota as its principle partner and will commit to helping foster new growth throughout the...
MLS, MLS NEXT and NEXT Pro to unify under Kitman Labs...
Major League Soccer (MLS) and Kitman Labs have announced an extension to their partnership by streamlining operations alongside MLS NEXT Pro and MLS NEXT. Under...
FC Barcelona’s Raphinha promotes Bitget and La Liga’s crypto education
FC Barcelona forward Raphinha features in La Liga and Bitget’s - a cryptocurrency exchange - latest campaign highlighting the parallels between football and trading. The...