The New England Patriots has named Web3 software solutions company, Chain, as the team’s official blockchain and Web3 sponsor.
In depth, the deal includes the Patriots team, along with New England Revolution, Gillette Stadium and Patriot Place, which all signed agreements with both Kraft Sports + Entertainment and Chain.
Murray Kohl, Vice President of Sales for Kraft Sports + Entertainment, said: “The Patriots and Revolution, along with our tech partners, have always strived to be leaders in innovation.
“From being the first pro sports team with a website and creating the first nightly Internet show, to having the longest continuously running podcast in the world, we’ve embraced the opportunities that advances in technology have presented for us and our fans.
“Together with Chain, we’ll look to innovate that same way with their cutting-edge blockchain technology. Our fans will be able to connect with the Patriots and Revolution in ways never before possible.”
The pair will also explore ways to develop enhanced Web3 experiences, whilst utilising Chain’s products and services.
“We are proud to partner with Kraft Sports + Entertainment to envision the future for Gillette Stadium, the New England Patriots and New England Revolution,” added Deepak Thapliyal, Web3 Entrepreneur and CEO of Chain.
“Our team is excited to help Kraft Sports + Entertainment build cutting edge experiences for stadium visitors utilising Chain’s proprietary blockchain technology.”
Furthermore, the firms will assist Gillette Stadium in weaving ‘compelling experiences’ via the new technology, and ‘bring to light the possibilities that exist in merging the physical with the digital to redefine fan experiences’.