LOSC Lille welcomes Teddy Smith as a ‘major player in French...
Lille Olympique Sporting Club (LOSC Lille) and its partner SPORTFIVE have confirmed an agreement concluded with Teddy Smith. The jeans manufacturer is now an official...
Chiefs and BetMGM ‘elevate game day experiences’ in betting partnership
The Kansas City Chiefs and BetMGM have formed a deal which names the sports betting and iGaming operator one of the team's first sports...
Oracle Red Bull Racing partners Zoom for ‘track record’ in innovation
Oracle Red Bull Racing has formed a partnership with Zoom Video Communications to advance performance and enhance engagement with its fans. The software company’s branding...
Southampton FC and Sportsbet.io open ‘community focal point’
Southampton FC and its main club partner Sportsbet.io have announced the opening of the Saints Social Club at the Northam Social Club.Supported by a...
Codere and XBet build on ‘fresh excitement’ of US horse racing
Codere has partnered with XB Net to incorporate North American horse racing content into its offering.The collaboration includes live pictures, data and betting services...
AFA extends Socios agreement to create ‘new avenues of interaction’
The Argentine Football Association (AFA) has enhanced its agreement with Socios.com as the latter becomes the exclusive provider of the official Fan Token, $ARG.Until...
Newbury Racecourse names Coral title sponsor of its £250,000 Gold Cup
Newbury Racecourse has finalised a commercial deal with Entain Group that sees Coral become title sponsor of the two-day Coral Gold Cup Meeting at...
BT Sport and Warner Bros. Discovery complete UK and Ireland venture
The UK and Irish sports broadcasting industry is set for a shakeup after the joint venture between BT Sport and Warner Bros. Discovery for...
FC Barcelona and Scotiabank to achieve equality in sport and in...
FC Barcelona has renewed its partnership with Canadian financial institution, Scotiabank, until June 2026.The firm will continue to be the LaLiga club's regional partner...
AC Milan undergoes €1.2 bn RedBird Capital takeover
The owners of the New York Yankees have partnered with RedBird Capital to complete the €1.2bn takeover of AC Milan.The US investment firm will continue...