Lille Olympique Sporting Club (LOSC Lille) and its partner SPORTFIVE have confirmed an agreement concluded with Teddy Smith.
The jeans manufacturer is now an official partner of LOSC and will appear on the back of the Dogues team kit in Ligue 1 Uber Eats for the next three seasons.
Philippe Bouloux, Founding President of Teddy Smith, said: “I am enthusiastic and proud to join LOSC as a sponsor. It is a great honour for us to support this institution and the Mastiffs which, for so many years, have contributed to the influence of the territory and its development.
“The world of entrepreneurship and high-level sport converge on the values of fair play, excellence and performance; this is why this collaboration has real meaning for Teddy Smith.”
The brand will also have ‘high visibility’ at the Domaine de Luchin, on the club’s official signage (LED, 3D carpet, fixed signage and interview, etc.), as well as on the various communications from LOSC.
Olivier Létang, Chief Executive Officer of LOSC, added: “We welcome this partnership with great enthusiasm. Teddy Smith is a major player in French football, present and visible for many years in several clubs.
“LOSC is delighted to have him among its official partners today and eager to write the next pages of its history with him.”
Last month, LOSC also formed a deal with 1xBet which became the team’s regional partner in Africa. In another three-year agreement, the bookmaker was named LOSC’s regional partner in the Middle East, North and South Africa.