Man City and Highlight Games create premium branded games
Manchester City FC has formed a licence agreement with London-based video virtual sports firm, Highlight Games Limited. The partnership sees the reigning Premier League Champions...
OpenBet enhances player props offering ahead of World Cup
As the FIFA World Cup 2022 nears, companies within the betting and gaming sector are continuing to build up their arsenals, including OpenBet and...
International Golf Federation ‘fully commits’ to integrity with Sportradar
The International Golf Federation (IGF) has signed a deal with Sportradar which focuses on sporting integrity and match-safeguarding. Sportradar Integrity Services - a Swiss-based, Nasdaq-listed...
Chloe Kelly discusses Land Rover deal following commercial spike in women’s...
Lionesses’ Chloe Kelly has been offered a £2 million Land Rover sponsorship, according to reports.The Mail stated that Kelly’s contract is already in negotiations,...
Machineseeker receives ‘extensive exposure’ in EHF title sponsorship
The EHF Champions League Men has named Machineseeker Group as the new title sponsor of the European handball competition.Commencing from the 2022/23 season, and...
FC Barcelona and Heura Foods give ‘new impetus’ to women’s football
FC Barcelona and Heura Foods have signed an agreement which sees the food brand become the partner of the Barça Women's team for the...
CBS Sports expands US rights to UEFA’s European competitions
UEFA has agreed a deal with CBS Sports for the US media rights for its European club competitions.The men's Champions League, Europa League, and...
49ers games broadcast on Mexico’s Radio Fórmula
The San Francisco 49ers and Grupo Fórmula have formed a partnership that will see all of the NFL team’s games broadcast on Radio Fórmula. The...
Valencia CF signs shirts sponsorship with Herrero Brigantina
Valencia CF has named Herrero Brigantina both a ‘premium plus partner' and a back-of-shirt sponsor of the LaLiga club.The deal will see the insurance...
Team Vitality secures first international partnership with a betting company
Team Vitality has linked with GG.BET as the latter becomes the international betting partner of the CS:GO superteam.The collaboration looks to create experiences and...