PSG reaches multiple regions in 1xBet partnership
Paris Saint-Germain (PSG) has formed a partnership with online betting platform, 1xBet, which extends the next three seasons.Last month, the firm became an official...
LaLiga sees ‘complete rebrand’ in EA Sports fan engagement partnership
LaLiga and EA Sports FC have entered into a multi-year partnership that sees both parties deliver new experiences for football fans globally, starting from...
Rugby World Cup links Chemist Warehouse ahead of ‘biggest women’s 15s’...
The Rugby World Cup 2021 has named Chemist Warehouse as an official sponsor of the tournament, now played in 2022.New Zealand Black Ferns’ Ruahei...
RB Leipzig builds relationship with AOC ahead of 2022/23 season
RB Leipzig has formed a partnership with German-based property developer, AOC, as the latter becomes exclusive partner of the Bundesliga club.The firm has also...
Gatorade continues to aid Man City player performance
Manchester City has renewed its partnership with Gatorade until 2025, as the latter continues as the official sports nutrition partner of the club's men’s...
Everton creates digital avatar shirts with Fancurve
Everton FC has formed a partnership with sports fashion platform Fancurve to create digitally-wearable shirts for the club’s supporters.As the Premier League team looks...
FC Barcelona builds on Socios.com digital assets partnership
FC Barcelona has revealed Socios.com as a strategic technology partner in a bid to build upon the club’s blockchain, NFT and digital assets, and...
Sky Bet and EFL to maintain a ‘core focus’ on responsibility
The English Football League (EFL) has outlined that is partnership with Sky Bet will continue to focus heavily on gambling responsibility, according to Steve...
Rugby League World Cup to be shown on Fox Sports and...
The Rugby League World Cup 2022 has entered an agreement with Foxtel Group for the tournament to be broadcast live and exclusive on both Fox...
FC Nantes adds Zeturf Group’s ZEbet to sponsorship portfolio
FC Nantes has formed a collaboration with the Zeturf Group, making the gaming operator an official partner of the Ligue 1 club.The firm’s sports...