Formula One has extended its licensing agreement with sports licensing, retail and memorabilia business, The Memento Group (TMG), until the end of the 2025 season.
The extension sees UK-based TMG retain its licence to sell authentic Formula One memorabilia from current F1 teams, and now includes the rights to sell ex-F1 race cars and show cars on its website.
Brandon Snow, Managing Director of Commercial at Formula One, said: “Since 2019 we have entrusted The Memento Group to help us create and operate a safe and secure online platform for Formula One fans to browse, discover and purchase authentic, certified, F1 memorabilia.
“Over the past three years, our partnership has gone from strength to strength. With F1 Authentics, we have delivered the ultimate motorsport memorabilia destination for all fans of our sport, and the exciting inclusion of former race and show cars expands on the already impressive offering.
“We look forward to continuing this journey and offering our fans more opportunities to own their own unique piece of Formula One history.”
Until 5 July 2022, an auction is being held which features, for the first time, the 1990 Leyton House CG901. The car competed in the 1990 FIA Formula One World Championship, securing second place in the French Grand Prix.
“We are delighted to extend our partnership with Formula One for another four exciting seasons and what better way to mark this than offering, for the very first time on F1 Authentics a fully operational, ready to race, F1 race car,” added Barry Gough, Founder and CEO of TMG.
The Memento Group has been licensed to operate the F1 Authentics website since 2019, and the four-season extension will continue to see authentic Formula One memorabilia, from the past and the present, available to fans via the online shop and auction platform.
“We have worked tirelessly with our partners at Formula 1 to create the ultimate destination for fans of the sport and this contract is recognition for what we have achieved to date and this auction demonstrates how we can enhance further our support of the world’s greatest motorsport in the future,” Gough continued.
“We look forward to taking this to the next level with the continued support of F1, the Teams and of course, fans all around the world.”