Indy 500 gives Caesars Sportsbook ‘strong presence’ at motorsports events
The Indy 500 and the Indiana Motor Speedway (IMS) have formed an agreement which makes Caesars Sportsbook an official sportsbook partner of the motorsport...
Land Rover continues ‘decades of support’ in Wallabies partnership
Rugby Australia has renewed its partnership with Land Rover, which sees the car manufacturer continue as the official vehicle of the Wallabies until the...
Australian Ice Hockey audio-visual data distributed by Sportradar
The Australian Ice Hockey League (AIHL) has formed a deal with Sportradar which, until 2024, will include audio-visual distribution rights and integrity operations.AIHL’s data...
Buccaneers strap in Hertz as rental car partner
The Tampa Bay Buccaneers have designated Hertz as the exclusive rental car partner of the NFL team in a multi-year partnership. As well as several...
Hilton maintains golf presence with DP World Tour partnership
The European Tour has partnered with Hilton as the global hospitality company becomes an official partner of the DP World Tour and official hotel...
Chelsea FC secures WhaleFin as men and women’s sleeve sponsor
Chelsea Football Club has partnered with Amber Group which means that the logo of the company's digital asset platform, WhaleFin, will now feature across...
MLB introduces first NFT-based game with Sorare
Major League Baseball (MLB), MLB Players, Inc. and Sorare today have jointly created the first MLB NFT-based free-to-play game, which will be launched this...
BT and Warner Bros. Discovery conclude UK and Irish sports media...
A 50-50 joint premium sports venture has been formed by BT and Warner Bros. Discovery for customers in the UK and Ireland.BT Sport gains...
HBA Media joins France Galop to enhance live broadcast quality
France Galop has announced the appointment of HBA Media as its global horseracing distribution partner in a four-year agreement.The international media rights agency will...
Six Nations Rugby extends France Télévisions broadcast deal
Six Nations Rugby has extended its partnership with France Televisions which will continue to hold exclusive rights to Guinness Six Nations matches.From 2023 to...