The South American Football Confederation (CONMEBOL) and OneFootball have formed a streaming partnership to give users access to the sport across Brazil and Latin America.
The collaboration will provide a new highlights format for the CONMEBOL Libertadores and CONMEBOL Sudamericana. Running from 2023 to 2026, the deal looks to build upon OneFootball’s efforts in creating immersive fan experiences both on and off the pitch.
The football media platform will show near-live highlight clips three minutes following the live-action. Clips of all decisive match action will be available, as well as full post-match highlights after the final whistle.
Juan Emilio Roa, CONMEBOL’s Commercial Director, said: “We explore new ways and means to make the emotions and passion of South America available to everyone. CONMEBOL and FC Diez Media developed this unprecedented and innovative Instant Highlights package to follow the market trends of clips and highlights’ consumption on digital platforms.
“OneFootball is the right partner not only to increase the distribution of our content in Brazil and LatAm, but also to reach a new and younger audience through innovation and new technologies.”
All highlights will be free-to-view, whilst the 2022 edition of Libertadores sees the participation of South American powerhouses Palmeiras, Flamengo, River Plate and Boca Juniors, to name a few.
Emilio Roa continued: “We are confident that the unforgettable moments of the CONMEBOL Libertadores and CONMEBOL Sudamericana will more easily reach new audiences across the continent.”
The partnership looks to build upon OneFootball’s streaming offering in South America, as the firm is also currently the exclusive broadcaster of the German Bundesliga in Brazil, as well as 12 other international leagues.
“As we continue to build our streaming offer at OneFootball, getting fans even closer to the game they love, we’re looking for innovative new ways to give fans more access and greater flexibility when it comes to watching football,” added Nikolaus von Doetinchem, Vice President OTT Streaming & Media Rights at OneFootball.
“This partnership with CONMEBOL is unique, letting fans enjoy South America’s top club competitions for free and in near real-time. Whether on our app, website or CTV, they can follow the action whenever and wherever suits them.
“Fans right across Latin America deserve access to the best football the region has to offer, and that’s exactly what we’re delivering.”