The Confederação Brasileira de Futebol (CBF) has partnered with Binance, which becomes the exclusive crypto sponsor of the Brasileirão Assaí, Brasileirão Female Neoenergia, Brasileirão Female A-2 and Brasileirão Female A-3.

The collaboration with the blockchain and cryptocurrency infrastructure provider is a three-year deal which aims to target the association of Binance’s brand to the aforementioned football tournaments.

Furthermore, the partnership has also promised to develop Fan Tokens and Non-Fungible Tokens (NFTs), along with other projects. 

“The industry has been changing constantly in the digital and tech ecosystem,” commented CBF’s Marketing and Commercial Director, Lorenzo Perales. “The fans of the Country of Football are already participating in the fan tokens and NFTs world.

“In this scenario, it’s a great and innovative step to have these competitions Brasileirão Assaí, Women’s Brasileirão Neoenergia, Women’s Brasileirão A-2 and Women’s Brasileirão A-3 associated with Binance, a global giant in this market. 

“This is a strategic partnership for us, so that we can better understand the profile of Brazilian footballing fans, and help them fully connect with these competitions.”

In Brazilian sports, the firm already partners the Paulistão Sicredi and Santos Futebol Club, and last week, Binance extended its relationship with the Argentine Football Association (AFA). This five-year deal named the company as the main global sponsor of the national teams.

On the new deal, Changpeng Zhao, Binance CEO and Founder, said: “Sport is an important driver for inclusion in society. 

“With football being strongly linked to Brazilian identity and culture, our partnership with CBF is important to help expand crypto adoption and generate a positive impact for our users, the crypto and blockchain community, and society as a whole in Brazil.”

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