Premiership Rugby tries ‘insightful’ smart ball in Sportable partnership
Premiership Rugby has partnered with Sportable to trial the use of the new Smart Ball to generate high-speed data in a bid to drive...
McLaren Racing improves on-track performance with Google
McLaren Racing has formed a multi-year partnership with Google, as the latter becomes an official partner of the McLaren Formula One Team and the...
Sky Sports provides over 150 Rugby fixtures a year in Sanzaar...
Sanzaar, the body which oversees the Super Rugby and The Rugby Championship competitions, has partnered with Sky Sports which will broadcast a ‘wealth’ of...
Tata Communications returns to F1 in ‘technologically advanced’ partnership
Formula One has announced a partnership with Tata Communications which returns to the sport as the official broadcast connectivity provider to deliver a ‘technologically...
Pontus Wernbloom ‘talks football’ as Betsson brand ambassador
Pontus Wernbloom has become the latest brand ambassador of online gambling company, Betsson, as the firm continues its investment into Swedish sports.Wernbloom ended his...
Eintracht Frankfurt pushes for digital interaction in TFC blockchain deal
Bundesliga’s Eintracht Frankfurt has announced a new partnership with blockchain fantasy football platform, The Football Club (TFC).In TFC’s first collaboration in the league, the...
FC Barcelona stadium renamed in ‘globally connected’ Spotify partnership
FC Barcelona has announced a partnership with Spotify where the music streaming service will become the main partner of the club and the official...
Volvo boosts Real Betis’ sustainability programme as main sponsor
Real Betis has signed an agreement with Volvo until June 2024, as the latter becomes one of the La Liga club's main sponsors.The logo...
Fittipaldi brothers give behind-the-scenes insights in Stake.com partnership
Haas F1 Team driver Pietro Fittipaldi has revealed a partnership with Stake.com ahead of the Formula One season which begins this weekend.Pietro is also...
Allwyn to oversee National Lottery sporting contributions as new licence holder
The operating rights to the UK National Lottery have changed hands, with Allwyn Entertainment taking the reins from Camelot. Making the announcement this morning, the...