Premier League set to discuss Coca-Cola deal at shareholder meeting
The Premier League is reportedly close to welcoming back Coca-Cola as its official soft drinks partner, with a potential deal set to be agreed...
Manchester City targets global fans to sell hospitality tickets
Manchester City has partnered with ticket marketplace viagogo in a bid to provide fans from outside of the UK more opportunities to watch its...
Flávio Sampaio hopes for Porsche Cup win in crypto-powered car
The Porsche Cup Brasil 2025 has made history by welcoming its first cryptocurrency sponsor, with Bitget teaming up with driver Flávio Sampaio.Sampaio will compete...
UFC adds another betting group to list of commercial partners
The Ultimate Fighting Championship (UFC) has strengthened its commercial portfolio by naming igaming brand Parimatch as its official sportsbook and betting partner in Asia.As...
PFL signs Middle East partner as promotion chases regional growth
The Professional Fighters League (PFL) has partnered with STARZPLAY to boost engagement in the Middle East and North Africa (MENA).Kicking the deal off with...
Cardinals’ ‘bet365 Bridge’ opens path to Missouri betting
Major League Baseball’s (MLB) St. Louis Cardinals has renamed its second-level stand as the bet365 Bridge as part of a marketing partnership.Under the agreement,...
Millwall launches Millwall Mobile to ‘harness the passion of fans’
Millwall FC has partnered with shaka, a connectivity provider, to become the first football club in the UK to launch its own mobile network.The...
Seattle Mariners honour Nintendo ties with MLB-first sleeve deal
Major League Baseball’s (MLB) Seattle Mariners has expanded on its long-term partnership with Nintendo in a first-of-its-kind sponsorship for the franchise and the league.As...
Carlsberg returns to national football as EURO 2028 sponsor
After scaling back its marketing exposure in international football, Carlsberg is returning to national football to become a primary sponsor of UEFA EURO 2028. Carlsberg...
INEOS agrees on million-pound deal to exit Spurs sponsorship early
Manchester United’s Co-Owners INEOS have reportedly agreed a deal with Tottenham Hotspur to exit its sponsorship agreement early.According to Inside Sport, Sir Jim Ratcliffe’s...