Millwall launches Millwall Mobile to ‘harness the passion of fans’
Millwall FC has partnered with shaka, a connectivity provider, to become the first football club in the UK to launch its own mobile network.The...
Seattle Mariners honour Nintendo ties with MLB-first sleeve deal
Major League Baseball’s (MLB) Seattle Mariners has expanded on its long-term partnership with Nintendo in a first-of-its-kind sponsorship for the franchise and the league.As...
Carlsberg returns to national football as EURO 2028 sponsor
After scaling back its marketing exposure in international football, Carlsberg is returning to national football to become a primary sponsor of UEFA EURO 2028. Carlsberg...
INEOS agrees on million-pound deal to exit Spurs sponsorship early
Manchester United’s Co-Owners INEOS have reportedly agreed a deal with Tottenham Hotspur to exit its sponsorship agreement early.According to Inside Sport, Sir Jim Ratcliffe’s...
Liverpool welcomes Visit Maldives for ‘unforgettable’ fan experiences
Liverpool FC looks to build upon last season’s commercial success as it inks a new partnership with Visit Maldives.The agreement encompasses both the men’s...
ECB brings Toyota onboard for All Stars Cricket for future investment
Toyota is committing to an £800,000 four-year investment into grassroots cricket in partnership with the England and Wales Cricket Board (ECB) for All Stars...
MLS and Audi celebrate decade-long partnership with further initiatives
Before the start of the 30th MLS season this weekend, the league and Audi have announced they will continue to grow soccer in the...
Australian basketball set for growth via Ice Cube’s BIG3 deal
Hip-hop legend and actor Ice Cube will launch the BIG3 basketball league in Australia following a deal with the National Basketball League (NBL) and...
Alpine F1 team launches ticket partnership with viagogo for 2025 season
Ahead of the start of the 2025 Formula One season this weekend, the BWT Alpine Formula One Team have announced a “first-of-its-kind” partnership with...
Liverpool return to Adidas with new a multi-year deal
Adidas will become the new kit manufacturer for Liverpool FC next season as part of a new multi-year agreement. The Athletic’s James Pearce revealed that...