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Marcus Rashford of Manchester United celebrates after scoring a goal to make it 2-0 - Manchester United v Newcastle United, Carabao Cup Final, Wembley Stadium, London, UK - 26th February 2023.
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Football
Time to read: 2 min
Manchester United announces renewal of major partnership 
September 10, 2024
credit: Shutterstock
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Football
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Everton joins Red Bull football family as new partner
September 10, 2024
UEFA Champions League sign at the 2022 UEFA Champions League Final
BREAKING
Asia
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UEFA extends China business links with tech partnership renewal
September 9, 2024
Munich, Bavaria, Germany, November, 12 2022, crowded NFL fan area Odeonsplace, one day before the first NFL game in Germany.
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Europe
Time to read: 2 min
NFL and Bitpanda team up ahead of German return
September 9, 2024
F1 car driving on track.
BREAKING
Asia
Time to read: 3 min
F1 makes Lenovo a global partner in latest sponsorship shakeup
September 9, 2024
Saudi-branded football placed for a corner.
BREAKING
Football
Time to read: 3 min
TikTok to amplify SPL’s global presence with exclusive hub
September 6, 2024
Canadian Football League (CFL) game
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Latest News
Time to read: 3 min
Ontario sports’ gambling engagement continues as CFL renews major partner
September 6, 2024
Chelsea flag at Stamford Bridge.
BREAKING
Europe
Time to read: 3 min
Chelsea joins list of Betway’s Premier League partners
September 5, 2024
Newcastle United players celebrate after scoring a goal during the Exhibition match between Tottenham and Newcastle United at the MCG on May 22, 2024 in Melbourne, Australia.
BREAKING
Football
Time to read: 2 min
Newcastle United embraces Red Bull deal amid rising revenues
September 4, 2024
Cleveland Browns signs local firm in 20-year stadium rights deal
BREAKING
Hospitality
Time to read: 2 min
Cleveland Browns signs local firm in 20-year stadium deal
September 4, 2024
Nottingham Forest's City Ground
BREAKING
Europe
Time to read: 2 min
Nottingham Forest becomes Parimatch’s second 2024/25 Premier League partner
September 3, 2024
Sebastian Vettel of Germany driving the (5) Scuderia Ferrari SF70H on track during practice for the Malaysia Formula One Grand Prix at Sepang Circuit.
BREAKING
Horse Racing
Time to read: 2 min
Ferrari confirms UniCredit deal after Santander exit
September 3, 2024
Logo of London club, Chelsea FC on Chelsea shirt.
BREAKING
Fan Engagement
Time to read: 2 min
Chelsea offers fans signed shirts through MatchWornShirt
September 3, 2024
Official logo of UEFA.
BREAKING
Europe
Time to read: 3 min
UEFA extends Lidl deal to cover Europa and Conference Leagues
September 3, 2024
Tomasz Majewski, Kaizen Gaming Head of Sponsorships
BREAKING
Features
Time to read: 7 min
Betano’s Tomasz Majewski on the power of the Orange Summer and global strategy
September 2, 2024
laLiga
BREAKING
Europe
Time to read: 3 min
LaLiga deal further extends SportyBet’s Spanish football focus
September 2, 2024
Inter Miami CF and Atlanta United FC fans cheering on their team during a soccer match at MLS 2021 in DRV Pink Stadium.
BREAKING
Football
Time to read: 2 min
Inter Miami calls Polkadot a ‘natural fit’ for training kit 
August 30, 2024
Premier Padel
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Comment
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Betsson’s Premier Padel deal highlights benefits of diverse sponsorship approach
August 30, 2024
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Europe
Time to read: 3 min
SBC Summit Launches Media Headquarters for 2024 Event
August 29, 2024
Betano ups sponsorship game once again with Europa League and Conference League
BREAKING
Europe
Time to read: 3 min
Betano ups sponsorship game once again with Europa League and Conference League
August 29, 2024
German football club Borussia Monchengladbach emblem on kit.
BREAKING
Asia
Time to read: 2 min
Borussia Mönchengladbach joins Asian casino partnership wave
August 29, 2024
Hummel logo on a wall. Hummel International is a sportswear company based in Aarhus, Denmark.
BREAKING
Europe
Time to read: 2 min
hummel tops Spanish market with Celta Vigo deal
August 28, 2024
credit: Shutterstock
BREAKING
Football
Time to read: 2 min
Manchester City & EA Sports commemorate long-standing partnership 
August 28, 2024
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Sideline Moves: Arsenal layoffs
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Features
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Sideline Moves - Arsenal to cut 60 jobs amid new Arteta deal
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Paramount-Warner Bros acquisition complete
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New Paramount-Warner Bros deal creates $55bn sports conglomerate 
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Michael Jordan at SBC Summit 2026
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Basketball
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SBC Summit: Michael Jordan on sport branding, NASCAR, and more
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Manchester City found guilty of almost all 155 charges
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Features
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Manchester City found guilty of almost 115 Premier League financial breaches
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