Newcastle United flipped loss into profit in 2023/24 financial year
The significance of Champions League football to a club’s commercial performance has been hammered home yet again, this time in Newcastle United's financial results.Newcastle...
United Sports Collective formed to wave sponsorship flag for five US...
The governing bodies of US cycling, sailing, rowing, fencing and squash have combined sports sponsorship efforts under one entity, United Sports Collective (USC).This marks...
UFC’s Tom Aspinall to feature in casino marketing campaign with SPRIBE
UFC interim heavyweight champion Tom Aspinall has become an ambassador for SPRIBE, a software developer specialising in casino gaming.Aspinall joins fellow UFC athletes and...
Manchester City bolsters connection with global fans via VTEX deal
Manchester City has selected VTEX to become the club’s official digital commerce orchestration platform. As part of the agreement, the reigning Premier League champions will...
Formula One 2024 revenue up but profit takes a hit
Formula One continues to find winning ways according to the motorsports series’ latest financial results, with revenue continuing to climb year-over-year.The racing championship, which...
Tom Brady-backed Birmingham City attracts Coral sponsorship
Birmingham City’s partnership portfolio continues to strengthen as the club’s new ownership era involving NFL star Tom Brady progresses, with betting brand Coral becoming...
Formula 1 bets on ALT Sports Data for engagement
Formula 1 has named ALT Sports Data as the official betting data supplier as the sport says betting becomes increasingly important for global fan...
Aston Villa offers “unprecedented prizes” via blockchain extension
Aston Villa FC has expanded its presence in the Web3 space via the launch of a digital sticker album in partnership with blockchain provider...
PGA Tour’s Creator Classic to be broadcast on YouTube
The PGA Tour’s influencer event ‘The Creator Classic Series’ has brought onboard YouTube as a streaming and presenting sponsor. YouTube will fit seamlessly into the...
Saudi Pro League partners with Footballco to drive fan engagement
The Saudi Pro League (SPL) has launched Yalla SPL, an English-language show on YouTube, in partnership with Footballco. Aiming to appeal to Gen-Z audiences, the...