Liverpool welcomes Visit Maldives for ‘unforgettable’ fan experiences
Liverpool FC looks to build upon last season’s commercial success as it inks a new partnership with Visit Maldives.The agreement encompasses both the men’s...
ECB brings Toyota onboard for All Stars Cricket for future investment
Toyota is committing to an £800,000 four-year investment into grassroots cricket in partnership with the England and Wales Cricket Board (ECB) for All Stars...
MLS and Audi celebrate decade-long partnership with further initiatives
Before the start of the 30th MLS season this weekend, the league and Audi have announced they will continue to grow soccer in the...
Australian basketball set for growth via Ice Cube’s BIG3 deal
Hip-hop legend and actor Ice Cube will launch the BIG3 basketball league in Australia following a deal with the National Basketball League (NBL) and...
Alpine F1 team launches ticket partnership with viagogo for 2025 season
Ahead of the start of the 2025 Formula One season this weekend, the BWT Alpine Formula One Team have announced a “first-of-its-kind” partnership with...
Liverpool return to Adidas with new a multi-year deal
Adidas will become the new kit manufacturer for Liverpool FC next season as part of a new multi-year agreement. The Athletic’s James Pearce revealed that...
Nottingham Forest enlists payments partner at critical Premier League juncture
At the most critical moment in the club’s history for over two decades, Nottingham Forest FC has decided to overhaul its e-commerce with a...
Inter Miami fuelled for MLS season with Red Bull partnership
With the MLS season set to kick-off next week, Inter Miami have announced a new partnership with Red Bull, becoming the club’s official energy...
Fanatics enables sports ticket buying in partnership with Ticketmaster
Global sports digital platform Fanatics has partnered with Ticketmaster to allow sports fans across the US to buy resale tickets on its platform. By launching...
SBC Summit 2025: bigger, smarter and with more surprises
SBC Summit will make a powerful return to Lisbon this September, bringing together 30,000 industry professionals for its biggest edition yet.The 2025 edition will...