World Athletics ‘extends and enhances’ EBU broadcasting deal
World Athletics has announced an ‘extended and enhanced’ media rights partnership with The European Broadcasting Union (EBU) for all the events in the top-tier...
World Rugby drives forward partnership with Land Rover
Land Rover has extended its agreement with World Rugby in being confirmed as the fifth worldwide partner for Rugby World Cup 2023 in France.In...
European Tour secures Fortinet as cybersecurity partner
The European Tour has announced cybersecurity solutions platform Fortinet as an official tour partner and cybersecurity partner.The collaboration sees the company provide its security...
AFA adds Bybit brand to national team’s kit
The Argentine Football Association (AFA) has announced that cryptocurrency exchange platform Bybit has become a new global sponsor of Argentina’s national team in a...
Tissot keeps Dorna Sports timekeeper partnership ticking over
Dorna Sports has announced a renewal of its contract with Tissot, which sees the Swiss watchmaker remain as the official timekeeper of the FIM...
ATP peaks player performance and recovery in Therabody partnership
The ATP has announced a partnership which sees Therabody become the official recovery partner of the ATP Tour.The muscle massage company will look to...
Staples Center becomes Crypto.com Arena under AEG agreement
Sports and live entertainment company, AEG, has launched a 20-year naming rights agreement with Crypto.com that will rename the AEG-owned and operated Staples Center.Effective...
Drone Racing League lands Nacon headset deal
The Drone Racing League (DRL) has announced a new partnership with Nacon Gaming naming the brand the league's official gaming headset and controller.In collaboration...
Spurs boosts fan activations in Fun88 extension deal
Tottenham Hotspur FC has announced an extension to its agreement with Fun88 - the club’s official betting partner for Asia and Latin America.The renewed...
Prime Video streams Top Rank events in Japan
Boxing promotion companies, Top Rank and Teiken Promotions, have announced a partnership with Prime Video Japan to livestream multiple events in 2021 and 2022.The...