FIGC supports ‘growth of the system’ in fan token launch
The Italian Football Federation (FIGC) has partnered with Chiliz to announce that the reigning European Champions will launch an $ITA Fan Token on the...
US Soccer pushes for inclusivity in extending Nike deal
The US Soccer Federation has announced a long-term agreement to extend its partnership with Nike which began in 1995. The organisations claim that the scope...
Man City announces ‘first of its kind’ regional deal with DreamSetGo
Manchester City has announced a new regional partnership with DreamSetGo as the latter becomes the club’s official football hospitality experiences partner in India.The partnership...
Matchroom partners with Bookies.com for Lopez vs Kambosos Jr
Matchroom Sport has designated Bookies.com as an official partner of its upcoming lightweight world title fight between Teofimo Lopez and George Kambosos Jr.Bookies.com will...
Real Madrid brings fans ‘premium entertainment experiences’ with Adobe
Real Madrid C.F has announced a new partnership with Adobe in a bid to accelerate the club’s growth in the digital experience economy. The collaboration...
Man City takes Nissan partnership into third term
City Football Group has announced the extension of its global partnership with Nissan, as the collaboration enters its third term.The automaker was City Football...
Ooredoo sponsors upcoming FIFA World Cup and FIFA Arab Cup Qatar
FIFA has announced Ooredoo as the official Middle East & Africa telecommunications operator of the FIFA World Cup Qatar 2022 and the FIFA Arab...
Celta Vigo grants AIX Investments La Liga brand presence
RC Celta de Vigo has officially announced a partnership with AIX Investment Group - an international investment institution.The three-year agreement includes the promotion and...
FC Lokomotiv Moscow joins Fonbet partnering push
FC Lokomotiv Moscow has signed a five-year sponsorship agreement with Fonbet, as the latter becomes the official partner of the Russian Premier League (RPL)...
FA Cup pursues Emirates title sponsorship until 2024
The FA Cup has extended its partnership with Emirates by a further three seasons which will see the competition continue to be called the...