WNBPA brings support to communities in Pepsi partnership
The Women's National Basketball Players Association (WNBPA) has partnered with Pepsi Stronger Together - PepsiCo's series of grassroots initiatives - supporting causes important to...
Birmingham 2022 adds five more sponsors to deliver a ‘successful’ event
The Birmingham 2022 Commonwealth Games has introduced an additional five providers to its list of sponsors to provide services, systems and equipment to deliver...
PFL promises ‘best-in-class’ merchandise following Legends Global link-up
The Professional Fighters League (PFL) has announced that Legends Global Merchandise (LGM) will become the exclusive e-commerce provider for the sport. Under the new multi-year...
FC Barcelona provides ‘a new interaction’ with Ownix
FC Barcelona has signed a new agreement with Ownix to make Barça Non-Fungible Tokens (NFTs), based on photos and videos featuring ‘iconic moments’ from...
NBA extends beIN partnership to MENA region
The National Basketball Association (NBA) has announced a multiyear extension of its existing broadcast and digital partnership with beIN Media Group that will see...
BetMGM drafts Chris Johnson as brand ambassador state-specific focus
BetMGM has moved to strengthen its ties to the sports industry, specifically American football, whilst also enhancing its marketing in Tennessee and Arizona by...
NBA names DraftKings and FanDuel co-official sports betting partners
The National Basketball Association (NBA) has announced two multiyear expanded partnerships making DraftKings and FanDuel its co-official sports betting partners.The collaboration sees both companies...
Leopardstown links with Racing Post as spectators return
As Irish horse racing begins to return to full attendance capacity after months of COVID-19-induced lockdowns, Leopardstown racecourse has renewed its partnership with the...
NFL enters ‘first deal of its kind’ with Aristocrat Gaming
The National Football League (NFL) has announced a multi-year slot machine licensing collaboration with Aristocrat Gaming.This will see the latter gain an ‘exclusive global...
Fox Sports solidifies position as home of international soccer
Fox Sports has strengthened its position as America’s home of national team soccer as the network announced an agreement with the Union of European...