Sony renews UEFA broadcasting rights in India
Sony Pictures Networks India has extended its broadcasting partnership with the Union of European Football Associations (UEFA) until the end of the 2023-2024 season.With...
Sportradar announces first betting data rights agreement with UEFA
Sportradar has announced that it will serve as UEFA’s authorised collector and distributor of data for betting purposes, as well as extending its role...
USL announces TwinSpires as official presenting partner
The United Soccer League (USL) has announced that TwinSpires will be the presenting partner of the 2021 USL Championship and USL League One Playoffs.The...
ESL and Immutable X together introduce NFT platform
ESL Gaming has secured a partnership with Australian Non-Fungible Token (NFT) business platform Immutable X, as the tournament organiser introduces a new token platform.The...
Chelsea brings fans closer to the club with DreamSetGo
Chelsea FC has partnered with DreamSetGo, which has become the first-ever official Indian fan experience partner of the club.In a bid to help bring...
Matthew McEwan: DraftKings NHL deal indicative of ‘major sports marketing push’
This month, The National Hockey League (NHL) struck a partnership with DraftKings which saw the sports betting platform become its official sports betting, daily...
Australian Open expands coverage in Japan with Wowow
Tennis Australia has announced an extension to its partnership with Japanese broadcaster Wowow which looks to strengthen its coverage of the Australian Open (AO)...
IOC launches first single unified Olympic store
The International Olympic Committee (IOC) has announced the launch of a unified online Olympic shop developed in collaboration with merchandise enterprise, Fanatics.The collaboration allows...
England Netball expands ‘game changing’ partnership with Vitality
England Netball has announced an extension to its partnership with Vitality, which sees the insurance and investments company continue as title partner of the...
Entain creates ‘unique’ experiences and content for F1 fans
In marking a new stage of the partnership between McLaren F1 and Entain’s Party Brands, Entain is providing racing fans with ‘unique’ experiences and...