German Football Association betting partner to stop accepting amateur match wagers
One of Germany’s largest sportsbooks and a key partner of the country's football system has opted to cease offering betting on amateur football matches.Interwetten,...
DP World Tour deepens ties with OlyBet at Open de France
DP World Tour has expanded its partnership with its official European betting partner OlyBet, naming the brand an official partner of the Open de...
F1 continues younger audience focus with Hot Wheels deal
Formula 1 has revealed a licensing partnership to create F1-themed Hot Wheels products, launching the first product today (10 October).The first product will see...
Atlético Madrid renames stadium in €300m deal with Riyadh Air
Atlético Madrid has reached a nine-year agreement with Riyadh Air to become the title sponsor of the club’s stadium. Following the deal, the stadium will...
Asahi extends Rugby World Cup partnership through 2029
World Rugby has extended its partnership with Asahi Super Dry, making the beer brand the principal partner for all men’s and women’s Rugby World...
La Liga agrees three-year deal for Riyadh Season to become official...
Saudi Arabia continues its push for sports internationalisation as Riyadh Season has secured a three-year sponsorship of La Liga. The Spanish top-flight football league announced...
Super League Final remains at Old Trafford for next three years
Ahead of this weekend’s 27th Super League Grand Final, the Rugby Football League (RFL) has confirmed that the final’s perennial home of Old Trafford...
Real Madrid joins list of clubs winning with betting deals
Real Madrid has announced a two-year partnership with VERSUSbet, a sports betting and online casino brand subsidiary of Grupo Orenes. This agreement covers all of...
Manchester City enhances advertisement growth with StairMedia
Premier League champions Manchester City have inked a new partnership deal with Spanish sport venue advertising company StairMedia. The club will work with StairMedia to...
Santiago Gandara, BetWarrior: Partnering with national football is a matter of...
In part of his interview with Insider Sport, Santiago Gandara, Chief Marketing Officer at BetWarrior, breaks down the dynamics and goals of the betting...