Atlético Madrid renames stadium in €300m deal with Riyadh Air
Atlético Madrid has reached a nine-year agreement with Riyadh Air to become the title sponsor of the club’s stadium. Following the deal, the stadium will...
Asahi extends Rugby World Cup partnership through 2029
World Rugby has extended its partnership with Asahi Super Dry, making the beer brand the principal partner for all men’s and women’s Rugby World...
La Liga agrees three-year deal for Riyadh Season to become official...
Saudi Arabia continues its push for sports internationalisation as Riyadh Season has secured a three-year sponsorship of La Liga. The Spanish top-flight football league announced...
Super League Final remains at Old Trafford for next three years
Ahead of this weekend’s 27th Super League Grand Final, the Rugby Football League (RFL) has confirmed that the final’s perennial home of Old Trafford...
Real Madrid joins list of clubs winning with betting deals
Real Madrid has announced a two-year partnership with VERSUSbet, a sports betting and online casino brand subsidiary of Grupo Orenes. This agreement covers all of...
Manchester City enhances advertisement growth with StairMedia
Premier League champions Manchester City have inked a new partnership deal with Spanish sport venue advertising company StairMedia. The club will work with StairMedia to...
Santiago Gandara, BetWarrior: Partnering with national football is a matter of...
In part of his interview with Insider Sport, Santiago Gandara, Chief Marketing Officer at BetWarrior, breaks down the dynamics and goals of the betting...
F1 adds another big name brand to growing partner portfolio
Formula One has added another major commercial partner to its roster in LVMH, which has become a global partner of the motorsport racing series.The...
Genius Sports and EstrelaBet: three vital pillars for safeguarding Brazilian sports
“Match-fixing is a huge issue, not only for the sports side of the business but also for sportsbooks,” Guilherme Buso, VP for Brazil at...
MLS to ‘elevate’ its global profile with OneFootball deal
Major League Soccer (MLS) has partnered with football media company OneFootball to showcase the league to a wider international audience.As part of the agreement,...