The NFL and Nationwide have announced a multi-year renewal of their partnership that sees the financial institution continue to present the Walter Payton NFL Man of the Year award.
The league’s official auto, home, life, business, agribusiness and pet insurance partner will also add additional support in the retirement planning services category to come in effect at the start of the 2024 NFL season.
“We’re thrilled to announce the extension of our partnership with Nationwide, in what promises to be an incredible 10th year of sponsorship of the Walter Payton NFL Man of the Year award,” said Tracie Rodburg, Senior Vice President of Sponsorship Management at the NFL.
“We’re looking forward to continuing to work together with Nationwide to honour players making a positive impact on communities across the country.”
An NFL partner since 2014, Nationwide became the first and only sponsor for the Walter Payton award, awarded to the player for his outstanding contributions to community initiatives and philanthropy in honour of the legendary running back.
Since aligning with the NFL and the Payton family, Nationwide has contributed more than $2.3m towards causes represented by the nominees and winners, which includes the likes of Eli Manning, J.J Watt and most recently Dak Prescott.
The financial institution also introduced the annual Charity Challenge in 2015, partnering with Alltroo in 202 to provide nominees with additional opportunities to raise funds and awareness for their chosen charities.
Ramon Jones, EVP and Chief Marketing Officer for Nationwide, said: “Nationwide is thrilled to extend our relationship with the NFL as we celebrate our tenth year as presenting sponsor of the Walter Payton NFL Man of the Year award.
“This partnership continues to be a terrific vehicle to support numerous player-backed charities, reach key audiences and deliver premier experiences for both business partners. Widely regarded as the league’s most prestigious award, we’re honoured to help the Payton family keep Walter’s legacy alive.”
Nominees for the 2023 award will be announced 5 December and will be invited to take part in dedicated Super Bowl activities in February.