Ringier Sports Media Group AG (RSMG) and DPG Media Group have established a new joint entity that will target advancements in the Dutch sports media landscape.
One of the partnership’s main objectives will be to overhaul the Sportnieuws.nl media portal with the help of RSMG’s resources.
The new version of the platform is expected to go live mid-January with a revamped playbook structure, content, and user experience.
Sportnieuws.nl is the only media platform in DPG’s arsenal that is focused on sports, boasting a large Netherlands-based social media following that makes it a key asset for the new collaboration.
Two new appointments have been introduced as part of the media platform’s upgrade, with Rhian Ket becoming the Managing Director and Twan Bovée taking the role of Editor-in-Chief.
Erik Roddenhof, CEO of DPG Media Group, said: “In the dynamic media world, this joint venture represents more than just a collaboration; it is truly a shared passion. Together, we will make a significant impact on how fans experience sports in the Netherlands.”
Moreover, the new joint venture will combine DPG’s traffic drivers with RSMG’s playbook and gaming expertise to drive innovation and engagement across the board for sports fans in the Netherlands.
Robin Lingg, Chairman of the Board of Directors of RSMG, added: “Digital sports media are increasingly the place where sports enthusiasts, experts and advertisers meet. RSMG is determined to invest in this attractive segment and aims to become a top player worldwide, among other things with the support of partners like DPG Media Group.
“We are delighted that the largest media company in the Netherlands, has agreed to enter into a partnership with us to develop innovative sports media offerings in the Netherlands. It’s a perfect fit.”
Stilian Shishkov, Senior Partner of RSMG, concluded: “I am very pleased that we have entered into an agreement with DPG Media Group.
“The Dutch sports landscape, with its rich history of world-class athletes, innovative sports infrastructure and passionate fan base, is a true sports nation with a rich history of world-class athletes and a great fan base.
“We are happy to implement our RSMG playbook to serve the Dutch sports fans and advertising customers.”