Benfica strengthens presence in Africa with 888Africa
SL Benfica has identified Angola and Mozambique as ‘important’ regions in its global strategy after forming a partnership with the betting brand 888Africa.As the...
La Liga seeks more global fans with TW Events deal
La Liga has partnered with TW Events, an agency specialising in promoting and selling tickets for international events, to attract more foreign fans to...
PSG and SNIPES partner to ‘give back to the community’
Paris Saint-Germaine (PSG) has partnered with global sneaker and streetwear retailer SNIPES in a three-year deal.Announced by PSG as a premium partner, SNIPES’ logo...
AC Milan leans on ‘Italian excellence’ in new partnership
AC Milan has named telecommunications company TIM its Telco and premium partner.Starting from this season, TIM will become the back-of-shirt sponsor for the women's...
QuinnBet eyes Welsh expansion as Ospreys betting partner
Welsh rugby union club Ospreys has named QuinnBet as its official betting partner, marking the operator’s continued expansion into the Welsh market.As part of...
WPLL and Barclays announce historic women’s football deal
Women’s Professional Leagues Limited (WPLL) has secured a record deal with Barclays, as the bank remains the title sponsor for its top two leagues.As...
Birmingham City unveils partnership to engage global fans
Birmingham City’s growing commercial appeal continues to reap rewards, as the club announces a partnership with Delta Air Lines.Under the agreement, Delta’s branding will...
Arsenal Women elevate local economy through Emirates matches
Arsenal Women’s team has significantly improved the local economy, according to a report by club partner Mastercard. The report analyses six matches played by Arsenal...
La Liga inks TikTok deal to exponentially grow its social media...
In a new strategic collaboration agreement, La Liga will work with social media platform TikTok to curate short-form video content to significantly boost its...
IMG secures five-year renewal to 24 Hours of Le Mans deal
IMG, a sports rights management company, has renewed a key partnership, further cementing its already extensive portfolio of sports partners.The company has secured an...