Arsenal Women elevate local economy through Emirates matches
Arsenal Women’s team has significantly improved the local economy, according to a report by club partner Mastercard. The report analyses six matches played by Arsenal...
La Liga inks TikTok deal to exponentially grow its social media...
In a new strategic collaboration agreement, La Liga will work with social media platform TikTok to curate short-form video content to significantly boost its...
IMG secures five-year renewal to 24 Hours of Le Mans deal
IMG, a sports rights management company, has renewed a key partnership, further cementing its already extensive portfolio of sports partners.The company has secured an...
Red Bull follows Everton deal with West Ham partnership
West Ham United has signed another heavy-hitting company into its sponsorship portfolio, partnering with global energy drinks giant Red Bull.The partnership further strengthens Red...
Formula One builds on younger audience surge with LEGO deal
Formula One has partnered with the LEGO Group to launch F1-inspired LEGO products for builders of all ages. Following the agreement, LEGO will launch an...
La Liga bolsters international expansion with Bitget as new crypto partner
La Liga has partnered with cryptocurrency exchange and Web3 company Bitget as its new official crypto partner. Announced during the recent Token2049 event in Singapore,...
DAZN enters crypto sphere with European partnership
DAZN has announced a multi-market partnership with crypto exchange Bitpanda across Germany, Austria, Switzerland, Italy and France. Under the agreement, Bitpanda will serve as DAZN's...
Scotland’s Rangers FC renews long-running betting partnership
Rangers FC has extended its long-running partnership with Swedish international gaming firm Kindred, showing a continuing strong relationship between betting and football in Scotland.The...
Serie A and Socios to provide more football blockchain-backed benefits
Serie A is tapping deeper into blockchain technology by extending its partnership with Socios.com to provide the league's fans more benefits via digital fan...
ECB continues on digital transformation path with Cognizant
The England and Wales Cricket Board (ECB) has named Cognizant as its official digital technology transformation partner and official IT consulting partner.At the heart...