L’Equipe is set for global expansion with IMG partnership
French sports media brand L’Equipe has appointed IMG as its first-ever global licensing representative in a multi-year deal.The IMG partnership aims to expand L'Equipe's...
FanDuel partners with Panthers ahead of North Carolina launch
FanDuel has added yet another US sports organisation to a sponsorship portfolio through a partnership with the Carolina Panthers of the NFL.The sportsbook, the...
Gary Neville joins Consello Strive UK as Chairman & Partner
Manchester United icon and sports media personality Gary Neville has become a partner and the Chairman of Consello Strive’s UK business.As the Chairman of...
Disney Star teams up with CricViz for cricket insights
Disney Star has appointed CricViz as data analysis and insights partner for the upcoming 2024 IPL and ICC Men’s T20 World Cup.The deal will...
Team GB and Aldi ink partnership extension ahead of Paris Olympics
Team GB and Aldi have announced they have extended their partnership through to 2032.The UK’s fourth-largest supermarket will be supporting Team GB athletes as...
West Ham United empowers women with Femfresh partnership
West Ham United women’s team has named Femfresh as its official feminine hygiene partner to emphasise the importance of women’s health.The Barclays Women’s Super...
Commonwealth champ McColgan becomes Shokz brand ambassador
Scottish 10,000 metre Commonwealth champion, Eilish McColgan, has been unveiled as an ambassador for global consumer electronics brand, Shokz. McColganjoins forces with the headphones brand...
SBC Summit Rio: An Exploration of the Dynamic Brazilian Landscape
The inaugural edition of SBC Summit Rio will see 3,000 industry professionals with a keen interest in the Brazilian market convene at the Windsor...
Saudi Arabia’s PIF makes latest sporting endeavour with ATP Tour deal
Saudi Arabia’s Public Investment Fund (PIF) has built up its links with global sports even further via a sponsorship arrangement with the ATP Tour.The...
Home nations to offer coaching programmes in partnership with Chase
Digital Bank Chase has been announced as the official banking partner of the UK home nation football teams. The agreement will see England, Northern Ireland,...