Monterrey Rayados adds women’s team to renewed Codere sponsorship
Spanish betting group Codere has secured continued visibility in Mexican sports via a renewal of its deal with Liga MX side Monterrey Rayados Football...
Talon R6 adds European icons amid PSG rebranding
Paris Saint Germain’s esports division has partnered with Talon, resulting in a rebrand of the latter’s Rainbow Six Siege (R6) team to PSG Talon...
New York Mets & Delta to reimagine the SKY360 club in...
MLB’s New York Mets has announced a multi-year sponsorship extension with Delta Airlines which will see the commercial airline become the title sponsor of...
ASA targets BetUK for radio ad with ex-footballer Akinfenwa
The Advertising Standards Authority (ASA) has ruled against BetUK for adverts featuring former pro-footballer Adebayo Akinfenwa.Former Swansea City player Akinfenwa is a brand ambassador...
Team GB celebrates its roster with Topps partnership
Team GB has named The Topps Company its official licensee of trading cards and stickers in a deal that runs until 2028.Under terms of...
How Kitman Labs is using data intelligence to enhance Premier League...
Football data, analytics and intelligence have come a long way from where it was only 10 years ago. It almost feels mandatory for a...
bwin champions volunteers with UEFA opportunity
Entain’s European sportsbook brand bwin has announced an opportunity for fans to play on the pitch of the UEFA Europa League Final the day...
Genius Sports gains English football betting data access via DataCo
Sports data and technology company Genius Sports has announced an exclusive partnership with Football DataCo to obtain official betting data for English and Scottish...
Under Armour looks to elevate UFL to new heights
The United Football League (UFL), a professional American football minor league, has announced a partnership with Under Armour ahead of its upcoming seasonThis announcement...
PRIME pins down record-setting sponsorship deal with WWE
WWE has partnered with Logan Paul and KSI’s PRIME Hydration in a record deal as the beverage becomes the organisation’s official hydration partner.As part...