DAZN enhances UEFA fan experience in partnership with VISA
DAZN and Visa have announced an on-platform fan activation partnership covering knockout stages of UEFA Women’s Champions League.Through the collaboration, viewers will be presented...
NBA and Sportradar create hyper-personalised viewing experiences
The NBA and Sportradar have launched an enhanced betting-related functionality within NBA League Pass.Powered by emBET, Sportradar’s over-the-top (OTT) solution, sports betting content, such...
SBC Exceeds Forecasts, Drawing 4,000 Attendees to Debut Event in Rio
In a dynamic entrance into Rio, SBC's inaugural Brazil-focused event exceeded all forecasts, drawing in a staggering turnout of 4,000 attendees — surpassing the...
Heroic & Thunderpick to form gripping innovations in the esports space
Heroic has announced a new partnership with esports cryptocurrency betting platform Thunderpick.The multi-year deal will see Thunderpick become the exclusive global betting sponsor for...
Francesco Totti named Betsson.sport ambassador in Italy
Italian football legend Francesco Totti has been named an ambassador for Betsson.sport.Stockholm-listed Betsson praised Totti for his ‘exceptional talent’ and ‘illustrious career’, whilst the...
Monterrey Rayados adds women’s team to renewed Codere sponsorship
Spanish betting group Codere has secured continued visibility in Mexican sports via a renewal of its deal with Liga MX side Monterrey Rayados Football...
Talon R6 adds European icons amid PSG rebranding
Paris Saint Germain’s esports division has partnered with Talon, resulting in a rebrand of the latter’s Rainbow Six Siege (R6) team to PSG Talon...
New York Mets & Delta to reimagine the SKY360 club in...
MLB’s New York Mets has announced a multi-year sponsorship extension with Delta Airlines which will see the commercial airline become the title sponsor of...
ASA targets BetUK for radio ad with ex-footballer Akinfenwa
The Advertising Standards Authority (ASA) has ruled against BetUK for adverts featuring former pro-footballer Adebayo Akinfenwa.Former Swansea City player Akinfenwa is a brand ambassador...
Team GB celebrates its roster with Topps partnership
Team GB has named The Topps Company its official licensee of trading cards and stickers in a deal that runs until 2028.Under terms of...