Under Armour looks to elevate UFL to new heights
The United Football League (UFL), a professional American football minor league, has announced a partnership with Under Armour ahead of its upcoming seasonThis announcement...
PRIME pins down record-setting sponsorship deal with WWE
WWE has partnered with Logan Paul and KSI’s PRIME Hydration in a record deal as the beverage becomes the organisation’s official hydration partner.As part...
Audi speeds up F1 ambitions with full Sauber ownership
Audi’s position in Formula One has been significantly expanded with the full takeover of Sauber, completing a long-term vision for the German automotive manufacturer.The...
Chelsea commercial revenue hits £200m but losses remain high
Chelsea FC’s financial results for the 2022/23 fiscal year paint a mixed picture for the Premier League club, which is currently mid-table in the...
Mike Tyson faces Jake Paul in “fight of a lifetime” on...
Netflix and Most Valuable Promotions (MVP) have announced a heavyweight boxing bout, headlined by former heavyweight champion Mike Tyson and influencer Jake Paul. The fight...
Venum to continue as UFC’s official apparel partner until 2029
The UFC has announced that Venum will continue as the company’s exclusive apparel and outfitting partner until 2029. Venum has been designing UFC fight kits...
NFL UK presence grown via Jets and Bears’ Girls Flag League...
Marking International Women’s Day, the US NFL teams New York Jets and Chicago Bears have extended the reach of the NFL Girls Flag League...
NHL renews fan engagement and marketing deal with Caesars Entertainment
The National Hockey League (NHL) has renewed its partnership with retail and online betting company Caesars Entertainment.A multi-year extension will see Caesars continue as...
Kitman Labs to provide high-performance data analytics to Gotham FC
Performance intelligence company Kitman Labs has added National Women’s Soccer League (NWSL) team Gotham FC as its latest partner.The Software-as-a-Service platform will seek to...
Anthony Joshua re-signs with Under Armour ahead of Ngannou bout
Ahead of his major heavyweight clash with mixed martial artist Francis Ngannou this Friday (8 March), Anthony Joshua has signed a new long-term deal...