LOSC Lille harnesses WSC Sports’ AI tech for digital content evolution
Ligue 1 club LOSC Lille has teamed-up with AI-driven platform WSC Sports to power the club’s digital content strategy.The partnership will see Lille utilise...
Consumer interest in women’s sports driving sponsorship to new heights
Tennis and golf were by far the leading women’s sports when it came to sponsorship growth in 2023/24 according to SponsorUnited, but football is...
Hilton to continue to support McLaren drivers in partnership extension
McLaren Racing has announced an extension of its long-running partnership with Hilton, continuing to be the Global Hotel Partner of the Formula One team. The...
Infinite Athlete & Gemini Sports unite to develop new AI sports...
Sports technology platform Infinite Athlete has joined forces with Gemini Sports Analytics to create an artificial intelligence (AI) sports platform. The overarching aim for the...
Martin Lycka: Taking Entain’s RG flag into Brazil’s emerging sports marketing...
The Brazilian sports ecosystem is preparing for one of the biggest regulatory developments and commercial opportunities in its history - the launch of a...
Stake.com and Lucky Block ink MMA deals in latest sports marketing...
Engagement between cryptocurrency betting and MMA continued to grow this week as two of the sector’s most high-profile operators, Stake.com and Lucky Block, inked...
LAFC deepens BMO partnership as club’s official jersey sponsor
LAFC has extended its partnership with BMO, with the bank named as the MLS club’s official jersey sponsor for its 2024 primary and secondary...
Verizon renews NHL deal in latest sports business boost
The high-profile deal between Verizon and the NHL has been renewed, with the firm continuing as official 5G partner and an official technology partner...
West Ham launches a Premier League first health partnership
West Ham United has announced WellO2 as its first official and exclusive respiratory supplier. The London team has become the first Premier League club to...
Entain’s Ladbrokes Aus partners with UFC in regional deal
Entain has signed a two-year contract renewal with the UFC in Australia and New Zealand, swapping its Neds brand with Ladbrokes Australia as the...