Stake.com and Lucky Block ink MMA deals in latest sports marketing...

Engagement between cryptocurrency betting and MMA continued to grow this week as two of the sector’s most high-profile operators, Stake.com and Lucky Block, inked...

LAFC deepens BMO partnership as club’s official jersey sponsor

LAFC has extended its partnership with BMO, with the bank named as the MLS club’s official jersey sponsor for its 2024 primary and secondary...

Verizon renews NHL deal in latest sports business boost

The high-profile deal between Verizon and the NHL has been renewed, with the firm continuing as official 5G partner and an official technology partner...

West Ham launches a Premier League first health partnership

West Ham United has announced WellO2 as its first official and exclusive respiratory supplier. The London team has become the first Premier League club to...

Entain’s Ladbrokes Aus partners with UFC in regional deal

Entain has signed a two-year contract renewal with the UFC in Australia and New Zealand, swapping its Neds brand with Ladbrokes Australia as the...

SoFi and Jayson Tatum partner for $1m financial literacy initiative

US bank SoFi has announced a partnership with the Boston Celtics’ Jayson Tatum to offer and promote financial literacy by donating $1m. The SoFi Generational...

PepsiCo’s SPL deal showcases commercial growth of Saudi football

The Saudi Pro League (SPL) is keeping the pace of its commercial strategy in line with its growth ambitions, signing a major deal with...

Van Dijk and Jill Scott join Heineken’s “Cheers To The Real...

Liverpool FC Captain Virgil van Dijk and former England Lioness Jill Scott MBE have joined Heineken as the company’s global ambassadors for its latest...

Checkd Dev launches “one-stop-shop” Boxing News app

Checkd Dev has launched an app for the Boxing News media outlet after signing a long-term commercial partnership with iD Sports Media.The mobile app,...

NFL selects Real Madrid’s stadium for regular season game

The NFL has announced that its first game in Spain will be played at the Santiago Bernabéu in partnership with Real Madrid.The announcement that...