Man City partners with 8XBet in midst of betting sponsorship debate
Manchester City FC has formed a partnership with 8XBet that will see the brand become the official betting partner of the club in Asia.The...
OGC Nice signs VBET as three-season partner
OGC Nice has entered into a three-year partnership with VBET, enhancing its fan engagement operations whilst granting the firm a number of marketing benefits. The...
Premier League reportedly to phase out front-of-shirt betting sponsors
With government judgement on UK gambling regulation apparently due soon, the Premier League has reportedly offered a compromise to Ministers.Sky News sources claim that...
PIF’s noon.com becomes official sleeve sponsor of Newcastle United
Newcastle United has announced that noon.com, a Middle Eastern online shopping destination, has become the club's official sleeve partner for the 2022/23 season.The Premier...
KPMG holds Women’s Irish Open title sponsorship in its ‘historic return’
The Ladies European Tour (LET) has announced that the Women’s Irish Open has chosen KPMG to be its title sponsor for the next three...
Bournemouth marks Premier League return with Dafabet deal
AFC Bournemouth has agreed a two-year deal with Dafabet which is named as a principal sponsor, following the team’s return to the English Premier...
Rangers grows Socomec’s UK presence in shirt sponsorship
Rangers FC has partnered with Socomec which will have its branding featured as the men’s first team back of shirt sponsor for the upcoming...
FC Schalke 04 varies shirt sponsorships with HRS
FC Schalke 04 has partnered with hotel booking platform HRS, which will appear on the training kit for the start of pre-season on 22...
FC Juárez and Betcris ‘grow together’ in the region
FC Juárez has signed an agreement with Betcris which sees the online gambling firm become the official sponsor of the Liga MX team. Running for...
FIFA World Cup gains support from Frito-Lay in North America
The FIFA World Cup Qatar 2022 has named Frito-Lay as the competition's North American regional supporter.The firm, which is FIFA’s third regional supporter in...