Qatar Goodwood Festival signs up Coral as sponsor of 10 races
Goodwood Racecourse has named bookmaker Coral the official fixed-odds betting partner of the Qatar Goodwood Festival for the next three years.The commercial relationship sees...
Steelers’ home renamed after 21 years to Acrisure Stadium
Pittsburgh Steelers’ stadium is being renamed as the Acrisure Stadium in a 15-year deal with a fintech firm.Acrisure will immediately take over the naming...
MLB supports Distill Brands promotion in ‘creative’ partnership
Major League Baseball (MLB) has formed an agreement with Distill Brands International (DBI) which sees the latter become the official vodka of the league...
Sky Sports News partners William Hill to boost sport-focused strategies
Sky Sports News has partnered with William Hill, as the latter will sponsor Sky’s sports news broadcasts for the next football season.A LinkedIn post...
Man City partners with 8XBet in midst of betting sponsorship debate
Manchester City FC has formed a partnership with 8XBet that will see the brand become the official betting partner of the club in Asia.The...
OGC Nice signs VBET as three-season partner
OGC Nice has entered into a three-year partnership with VBET, enhancing its fan engagement operations whilst granting the firm a number of marketing benefits. The...
Premier League reportedly to phase out front-of-shirt betting sponsors
With government judgement on UK gambling regulation apparently due soon, the Premier League has reportedly offered a compromise to Ministers.Sky News sources claim that...
PIF’s noon.com becomes official sleeve sponsor of Newcastle United
Newcastle United has announced that noon.com, a Middle Eastern online shopping destination, has become the club's official sleeve partner for the 2022/23 season.The Premier...
KPMG holds Women’s Irish Open title sponsorship in its ‘historic return’
The Ladies European Tour (LET) has announced that the Women’s Irish Open has chosen KPMG to be its title sponsor for the next three...
Bournemouth marks Premier League return with Dafabet deal
AFC Bournemouth has agreed a two-year deal with Dafabet which is named as a principal sponsor, following the team’s return to the English Premier...