Severstal forms fan engagement focused partnership with Fonbet
Russian ice hockey club Severstal has signed a four-year partnership with sports betting operator Fonbet, with the duo planning on leveraging the deal for...
Predators announces sports betting partnership with Bally’s
The Nashville Predators has designated Bally's as an official sports betting partner and the official free-to-play partner of the team and its Bridgestone Arena.The...
ARC restructures All Weather Championship schedule and sponsors
Ahead of the ninth season of the All Weather Championship, the Arena Racing Company (ARC) has moved to restructure the schedule and venues of...
BWF extends HSBC partnership following COVID-19 effects
The Badminton World Federation (BWF) has extended its current partnership with HSBC bank by one year. The partnership with HSBC, the organisation’s principal global partner...
SBC Summit CIS: Betting sponsorships provide ‘big opportunity’ for CIS sports
The relationship between the betting and gaming industry and the sporting sector has come under increasing public scrutiny in the UK, but in regions...
AS Monaco forges Russia-facing deal with Liga Stavok
AS Monaco has signed a regional partnership with Russian sports betting operator Liga Stavok, as it aims to strengthen its presence in the country.The...
S.S Lazio names Binance new shirt sponsor
S.S. Lazio has announced an agreement with Binance, for the latter to become the club's new main jersey sponsor. In collaboration with the blockchain ecosystem...
DraftKings expands in NHL creating ‘exciting content’ for fans
DraftKings has announced a deal with the National Hockey League (NHL) to become its official sports betting, daily fantasy Sports and igaming Partner in...
Betano ups Portugal CSR duties as sponsor of the Sporting Foundation
Portugal Primera Liga football club Sporting Clube de Portugal (Sporting Lisbon) has announced that Betano will serve as principal partner of its charity arm...
Santini to provide jerseys to Tour De France
The Tour de France has announced a new agreement making Santini an official partner in supplying the yellow jersey and other official jerseys for...