SBC Summit CIS: Betting sponsorships provide ‘big opportunity’ for CIS sports
The relationship between the betting and gaming industry and the sporting sector has come under increasing public scrutiny in the UK, but in regions...
AS Monaco forges Russia-facing deal with Liga Stavok
AS Monaco has signed a regional partnership with Russian sports betting operator Liga Stavok, as it aims to strengthen its presence in the country.The...
S.S Lazio names Binance new shirt sponsor
S.S. Lazio has announced an agreement with Binance, for the latter to become the club's new main jersey sponsor. In collaboration with the blockchain ecosystem...
DraftKings expands in NHL creating ‘exciting content’ for fans
DraftKings has announced a deal with the National Hockey League (NHL) to become its official sports betting, daily fantasy Sports and igaming Partner in...
Betano ups Portugal CSR duties as sponsor of the Sporting Foundation
Portugal Primera Liga football club Sporting Clube de Portugal (Sporting Lisbon) has announced that Betano will serve as principal partner of its charity arm...
Santini to provide jerseys to Tour De France
The Tour de France has announced a new agreement making Santini an official partner in supplying the yellow jersey and other official jerseys for...
Betway sponsors Stockholm Open acquiring ‘prominent branding’
The Stockholm Open has announced Betway’s sponsorship of the oldest Association of Tennis Professionals (ATP) tournament as its official betting partner.Commencing on 6 November,...
Betfred secures longest title partnership in Super League history
Betfred has announced a two-year extension to its existing deal with Super League Europe, taking it through to the end of the 2023 season.The...
Chevron sponsors LGPA to ‘champion’ women in sports
The Ladies Professional Golf Association (LPGA), with IMG, has announced Chevron as the new title sponsor of The Chevron Championship through a six-year partnership.The...
A-League Men net first time rebranding in Isuzu partnership
The A-League has secured Isuzu as its first naming rights sponsor in a three-year deal with the vehicle manufacturing company.As the season gets underway...