Betway sponsors Stockholm Open acquiring ‘prominent branding’
The Stockholm Open has announced Betway’s sponsorship of the oldest Association of Tennis Professionals (ATP) tournament as its official betting partner.Commencing on 6 November,...
Betfred secures longest title partnership in Super League history
Betfred has announced a two-year extension to its existing deal with Super League Europe, taking it through to the end of the 2023 season.The...
Chevron sponsors LGPA to ‘champion’ women in sports
The Ladies Professional Golf Association (LPGA), with IMG, has announced Chevron as the new title sponsor of The Chevron Championship through a six-year partnership.The...
A-League Men net first time rebranding in Isuzu partnership
The A-League has secured Isuzu as its first naming rights sponsor in a three-year deal with the vehicle manufacturing company.As the season gets underway...
Fulham FC to develop ‘global fanbase’ in Asiabet33 partnership
Fulham Football Club has announced a partnership with Asiabet33 as its official Asian betting partner for the remainder of the 2021/2022 season.The Championship side...
NBA extends long term partnership with American Express
The National Basketball Association (NBA) has announced an extension of its current partnership with New York-based financial services provider American Express.The agreement will see...
Astropay gains exposure in first-time cricket deal
Astropay has entered the international cricket market after signing an agreement to sponsor Sri Lanka T20 ahead of the T20 World Cup.In collaboration with...
Eight Serie A clubs partner with eToro
Eight clubs in Italy's Serie A have secured a new partnership with eToro, a social trading and investment platform, for the 2021/22 season.In partnership...
Castore builds sports links in supplying CSA kit
Cricket South Africa (CSA) has introduced Castore as its official apparel partner for the next three years.The collaboration, running from October 1 2021 to...
Bet365 revealed as official betting partner of Boxxer
Boxxer has announced a partnership with bet365, which has become the official betting partner of the organisation, along with Sky Sports boxing.In an attempt...