AC Milan expands African presence with Premier Bet
AC Milan has designated iGaming brand Premier Bet as the Serie A club’s official betting partner in Africa.Touted as a ‘new and exciting partnership’...
Eintracht Frankfurt forms Betway Group sponsorship pact
Eintracht Frankfurt FC has inked a three-year deal with the Betway Group which will see the firm become the Bundesliga club’s official betting partner.The...
FC Vaduz extends Casino Admiral main sponsorship
Swiss second-tier football club FC Vaduz has extended its partnership with Casino Admiral until the summer of 2022.Under the terms of the renewed agreement,...
Manchester United makes sustainability pledge with Renewable Energy Group
Manchester United has reinforced its commitment to environmental sustainability through a new partnership with the Renewable Energy Group.The Premier League club and Renewable Energy...
Gatorade signs up as Angel City FC founding partner
Angel City FC has recruited drinks company Gatorade to the National Women’s Soccer League (NWSL) expansion team’s top-tier sponsorship category.As a founding partner of...
Stevenage secures two-year sponsorship with Amazon’s Prime Gaming
Amazon Prime’s Prime Gaming has inked a two-year sponsorship agreement with EFL League Two side Stevenage FC, which runs until the end of the...
ANJ warns of ‘crossing the line’ on betting advertising following Euro...
The L’Autorité Nationale des Jeux (ANJ) has warned France’s licensed operators of ‘crossing the line on betting advertising volumes’ during the recently completed 2020...
AFC Ajax signs up Coca-Cola as official partner
AFC Ajax has designated Coca-Cola European Partners as an official partner to the Eredivisie champions for the next three years.The partnership will have a...
William Hill secures title sponsorship of Racing League
UK horse racing’s first team-based competition which aims to revive public interest in the sport, the Racing League has named William Hill as the...
NASCAR and Penn Interactive expand partnership in Arizona
Penn Interactive, a subsidiary of Penn National Gaming, has inked an expanded agreement with NASCAR as part of a multi-year access partnership in the...