Marshawn Lynch signs on as BetMGM brand ambassador

Former National Football League (NFL) running back Marshawn Lynch has joined sports betting and digital gaming operator BetMGM as a brand ambassador.The Super Bowl...

DraftKings becomes Boston Red Sox DFS provider

The Boston Red Sox have partnered with DraftKings in a deal which makes the betting operator the official daily fantasy sports (DFS) provider of...

Betfred Super League announces Steeden extension

The Betfred Super League has extended its agreement with Steeden to continue as the official match ball supplier for the rugby league top-tier for...

AS Roma finalises €36m Zytara Labs blockchain shirt sponsorship

AS Roma has inked a €36 million, three-year product partnership with Zytara Labs, with the Serie A club becoming the ‘first professional football organisation...

TikTok signs up as official creator platform for Lions’ South African...

Social media platform TikTok has been designated as the official creator platform of The British and Irish Lions’ tour of South Africa.TikTok will be...

UEFA partners with Engelbert Strauss for Europa League and Europa Conference

UEFA has selected German-based work and utility brand Engelbert Strauss as a partner of the second-tier UEFA Europa League and the newly formed, third-tier...

Therabody makes first foray into US with Seattle Sounders

Seattle Sounders has named global tech wellness company Therabody as the official recovery partner of the Major League Soccer (MLS) franchise, marking the firm’s...

Atlético River Plate forms Codere sponsorship pact

Club Atlético River Plate has inked a four-year sponsorship agreement to designate Codere as the official betting partner of the Argentinian team, until August...

PSG secures Autohero premium partnership and vape brand-first

Ligue 1 giant Paris Saint-Germain (PSG) has named Autohero as the top-flight team’s newest premium partner.The German company, which launched in France in 2019,...

NFL star Austin Ekeler becomes SteelSeries latest ambassador

National Football League (NFL) star and Los Angeles Chargers running back Austin Ekeler has been named as esports peripherals company SteelSeries’ newest ambassador.As part...