Norwich City names Lotus Cars as BK8 Sports replacement sponsor
Norwich City has named Lotus Cars as the Premier League club’s new front-of-shirt sponsor for the 2021/22 season, replacing BK8 Sports after the controversial...
Edinburgh City backs The Big Step gambling campaign
Scottish League Two club Edinburgh City has announced its support for The Big Step project - part of the Gambling With Lives charity -...
Carabao extends EFL title sponsorship
The English Football League (EFL) and energy drink brand Carabao have extended their title sponsorship of the EFL Cup competition, the Carabao Cup, for...
MLB pens ‘first-of-its-kind’ FTX crypto collaboration
Major League Baseball (MLB) has selected FTX as the official cryptocurrency exchange brand of the league as part of a long-term partnership, marking the...
Betway adds Nordea Open to sports sponsorship portfolio
Online betting and gaming company Betway has been designated as the official betting partner of the Nordea Open.Taking place from 5 to 18 July,...
Unibet enters motorsport with NASCAR Stewart-Haas Racing tie-up
Kindred Group-owned Unibet has formed a partnership with championship-winning NASCAR team Stewart-Haas Racing and driver Kevin Harvick, representing the betting brand’s first US motorsports...
Liverpool unlocks new sponsorship category with Kodansha
Liverpool FC has named Japanese publisher Kodansha as the Premier League club’s new official publications partner.Focusing on community, Kodansha - a publisher of television...
Betway launches Olympic-themed esports challenges
Online sports betting operator Betway has launched a range of Olympic-themed Counter-Strike: Global Offensive (CS:GO) challenges, in cooperation with Blast Premier.An extension of Betway’s...
Betsul signs on as Sport Club Internacional sponsor
Brazilian football club Sport Club Internacional has partnered with South American sports betting platform, Betsul.Under the terms of the agreement, the Betsul brand will...
Chicago Bears partners with Rush Street Interactive and Rivers Casino
The Chicago Bears of the National Football League (NFL) have inked a multi-year agreement with Rush Street Interactive and Rivers Casino Des Plaines.Marking the Bears’...