ECB finds KP ‘loophole’ in new government sponsorship regulations
The England and Wales Cricket Board’s (ECB) multi-million pound sponsorship agreement with KP Snacks will be allowed to stand after the sporting body found...
Euro 2020 organisers make sponsorship exception for Muslim players
Organisers of the 2020 UEFA European Championships will not place bottles of Heineken in front of Muslim players at press conferences, after Paul Pogba...
Footballco hires Sarah Thorpe as Sales and Partnerships SVP
Football content and media company Footballco has appointed the former Managing Director for EMEA at the New York Times, Sarah Thorpe, as the firm’s...
MLB expands multimedia capabilities with Audacy
Major League Baseball (MLB) has formed a partnership with Audacy, designating the multiplatform audio company the league’s official digital audio and podcast partner.As part...
MKM replaces KCOM as Hull City stadium sponsor
Hull City has inked a long-term sponsorship agreement with East Yorkshire-based The Superstadium Management Company and MKM Building Supplies for the naming rights to...
Norwich City names Lotus Cars as BK8 Sports replacement sponsor
Norwich City has named Lotus Cars as the Premier League club’s new front-of-shirt sponsor for the 2021/22 season, replacing BK8 Sports after the controversial...
Edinburgh City backs The Big Step gambling campaign
Scottish League Two club Edinburgh City has announced its support for The Big Step project - part of the Gambling With Lives charity -...
Carabao extends EFL title sponsorship
The English Football League (EFL) and energy drink brand Carabao have extended their title sponsorship of the EFL Cup competition, the Carabao Cup, for...
MLB pens ‘first-of-its-kind’ FTX crypto collaboration
Major League Baseball (MLB) has selected FTX as the official cryptocurrency exchange brand of the league as part of a long-term partnership, marking the...
Betway adds Nordea Open to sports sponsorship portfolio
Online betting and gaming company Betway has been designated as the official betting partner of the Nordea Open.Taking place from 5 to 18 July,...