Formula One ‘democratises’ cryptocurrency with Crypto.com
Formula One has penned a deal with cryptocurrency platform, Crypto.com, to become the global partner and inaugural partner of the new Sprint series for...
NBA sets record $1.46bn sponsorship revenue
The National Basketball Association (NBA) generated a record high $1.46 billion in corporate revenues, up 6% year-over-year, according to figures from sports partnership consultancy...
FC Schalke 04 enlists Betway as new premium partner
Bundesliga club FC Schalke 04 has inked a sponsorship agreement with online betting operator Betway.Under the terms of the deal, the operator will have...
Sporting links with Betano ahead of 2021/22 season
Sporting Clube de Portugal has named Kaizen Gaming sportsbook brand Betano as the Primeira Liga team’s new premium sponsor ahead of the 2021/22 season.European...
Betway continues sporting expansion with Hamburg Open
Online bookmaker Betway has added the Hamburg Open to its extensive sporting sponsorship portfolio, ahead of the summer clay-court tournament.Taking place from 7 to...
ECB finds KP ‘loophole’ in new government sponsorship regulations
The England and Wales Cricket Board’s (ECB) multi-million pound sponsorship agreement with KP Snacks will be allowed to stand after the sporting body found...
Euro 2020 organisers make sponsorship exception for Muslim players
Organisers of the 2020 UEFA European Championships will not place bottles of Heineken in front of Muslim players at press conferences, after Paul Pogba...
Footballco hires Sarah Thorpe as Sales and Partnerships SVP
Football content and media company Footballco has appointed the former Managing Director for EMEA at the New York Times, Sarah Thorpe, as the firm’s...
MLB expands multimedia capabilities with Audacy
Major League Baseball (MLB) has formed a partnership with Audacy, designating the multiplatform audio company the league’s official digital audio and podcast partner.As part...
MKM replaces KCOM as Hull City stadium sponsor
Hull City has inked a long-term sponsorship agreement with East Yorkshire-based The Superstadium Management Company and MKM Building Supplies for the naming rights to...