Brentford signs up The Turmeric Co in season-long sponsorship
Newly promoted Premier League club Brentford has penned a season-long partnership with The Turmeric Co.Marking the West London side’s first season in the top-flight...
Tom Brady takes FTX equity stake in brand ambassador tie-up
National Football League (NFL) star Tom Brady has secured an equity stake in FTX, as part of a ‘historic’ deal which will see the...
UEFA to allow sleeve sponsors in club competitions
UEFA will allow teams competing in its club competitions to wear sleeve sponsors from next season, under the amended rules outlined by the European...
Diego Schwartzman links with AstroPay for global ambassadorship
Argentine tennis star Diego Schwartzman has joined payment solutions company AstroPay as a global ambassador, after inking a new 12-month partnership with the firm.The...
UFC names Battle Motors as first-ever Light Heavyweight presenting partner
The Ultimate Fighting Championship (UFC) has designated truck company Battle Motors as the first-ever presenting partner of the Light Heavyweight Division, becoming the official...
Formula One ‘democratises’ cryptocurrency with Crypto.com
Formula One has penned a deal with cryptocurrency platform, Crypto.com, to become the global partner and inaugural partner of the new Sprint series for...
NBA sets record $1.46bn sponsorship revenue
The National Basketball Association (NBA) generated a record high $1.46 billion in corporate revenues, up 6% year-over-year, according to figures from sports partnership consultancy...
FC Schalke 04 enlists Betway as new premium partner
Bundesliga club FC Schalke 04 has inked a sponsorship agreement with online betting operator Betway.Under the terms of the deal, the operator will have...
Sporting links with Betano ahead of 2021/22 season
Sporting Clube de Portugal has named Kaizen Gaming sportsbook brand Betano as the Primeira Liga team’s new premium sponsor ahead of the 2021/22 season.European...
Betway continues sporting expansion with Hamburg Open
Online bookmaker Betway has added the Hamburg Open to its extensive sporting sponsorship portfolio, ahead of the summer clay-court tournament.Taking place from 7 to...