NBA makes spirits sponsorship debut with global Hennessy expansion
The National Basketball Association (NBA) has extended its partnership with Hennessy, making the cognac brand the international ‘Official Spirits Partner’ of the league.As a...
FIBA targets Twitch content creators in multi-year collaboration
The International Basketball Federation (FIBA) has linked up with Twitch as part of a new multi-year collaboration, launching later in spring this year.The Amazon-owned...
Dettol nets Football Association sponsorship deal
The English Football Association (FA) has signed a contract with Dettol, making the disinfectant manufacturer the ‘Official Hygiene Partner’ of the governing body.In its...
TikTok further expands sponsorship portfolio with US soccer deals
TikTok has added two American soccer partners to its expanding sponsorship portfolio, building on existing agreements in both the US and Europe.The multiyear agreements...
Barcelona Sporting Club chooses Betcris as official sponsor
Barcelona Sporting Club has named Betcris as the Ecuadorian side’s new official sponsor, establishing its presence in the Latin American market.The team, which competes...
AS Roma launches Business Club for premium partners
AS Roma has opened a marketing and communication platform for the Serie A club’s various sponsors, premium partners and licensees, the AS Roma Business...
Hyperice further enhances sports status with LA Lakers deal
Recovery technology developer Hyperice has further strengthened its presence in the US sports sponsorship sector via an agreement with the Los Angeles Lakers..As a...
South Africa’s T20 Challenge enlists Betway as title sponsor
South Africa’s newly launched T20 Challenge Twenty20 cricket tournament has signed a sponsorship agreement with international online sportsbook Betway.Under the terms of the agreement,...
Felicity Barnard to manage sponsorship and partnerships at Ascot
Felicity Barnard has joined Ascot Racecourse as its new Commercial Director, where one of her primary responsibilities will be the management of sponsorship and...
Watford FC and RecoverMe partnership endorsed by sponsor Sportsbet.io
Watford FC’s new partnership with gambling addiction support app RecoverMe has been endorsed by its main sponsor Sportsbet.io.According to an official statement from the...