Borussia Dortmund announces BetMGM marketing collaboration
Borussia Dortmund has named BetMGM as its exclusive regional US partner in a new marketing and fan-focussed collaboration, with the latter emerging as the...
Formula One registers $386m losses during 2020 season
Formula One has lost $386 million during the turbulent 2020 season, the group’s parent company Liberty Media Corporation has revealed.The race series was forced...
RLWC2021 appoints The Value Xchange to boost sponsorship portfolio
Rugby League World Cup 2021 (RLWC2021) organisers have hired sports media and marketing consultancy The Value Xchange to enhance sponsorship sales ahead of this...
Vegas Golden Knights ends controversial UpickTrade partnership
The Vegas Golden Knights has opted to terminate its sponsorship agreement with sports betting tout service UpickTrade.Earlier in February, it was announced that the...
Formula One targets African expansion whilst teams announce new sponsors
Formula One has confirmed that an expansion into the African market is a target for future seasons, the first time the motorsports series has...
West Ham United adds Trustly to sponsorship portfolio
West Ham United FC has formed an agreement with open payments platform Trustly, naming the firm its official global open banking partner.
The Premier League...
Rugby World Cup teams up with Mastercard for 2023 tournament
The Rugby World Cup will continue its long-running association with Mastercard, renewing its sponsorship agreement as a worldwide partner through to the 2023 edition...
Swedish operator backs Tokyo 2020 athletes in new campaign
Sweden’s state-owned gambling operator Svenska Spel has launched a new campaign to mark its commitment to funding Swedish athletes competing in this summer’s delayed...
Tottenham Hotspur sparks new partnership with VivoPower
Premier League football club Tottenham Hotspur has named VivoPower its official battery technology partner as part of a sustainable energy partnership.The agreement will see...
Sportradar ties down NBL1 data and audio-visual rights
Sportradar has forged a long-term data and audio-visual partnership with Australia’s NBL1 basketball league.Under the terms of the arrangement, Sportradar has acquired the official...