Angel City makes social responsibility pledge with DoorDash
National Women’s Soccer League (NWSL) expansion team Angel City has named DoorDash as the club’s new front-of-kit sponsor.The deal, marking the franchise’s entry into...
Satisfi Labs nets sponsorship deals with two Los Angeles sports franchises
Satisfi Labs, an Artificial Intelligence company, has signed multi-year sponsorship agreements with two Los Angeles sports clubs - the LA Kings and LA Galaxy.The...
UK brand Castore enters discussions with Serie A duo
Sportswear manufacturer Castore is in talks with Serie A duo Lazio and Napoli to grow its global brand, according to Italian media reports.Lazio and...
Oddspedia gains brand exposure via Real Madrid agreement
La Liga champions Real Madrid has signed a new partnership with Oddspedia to expand the betting brand’s global footprint.For the remainder of the 2020/2021...
British jockey signs on as Horseracing.co.uk brand ambassador
Horseracing.co.uk has enlisted British National Hunt jockey Bryony Frost as the site’s first brand ambassador.The 25-year-old English jockey will contribute to the relaunch of...
Vivo set to return to as IPL sponsor after initial withdrawal
Chinese smartphone producer Vivo will return as the official title sponsor of the Indian Premier League (IPL) after initially withdrawing from the agreement last...
Ferrari and Shell extend multi-year partnership
Shell has extended its long-term agreement with Ferrari to continue serving as the ‘Innovation Partner’ of the manufacturer’s Formula One team Scuderia Ferrari.Shell and...
Bally’s set to become NHL sponsor in landmark agreement
Land-based gaming operator Bally’s Corporation is set to become the Official Betting Partner of the National Hockey League (NHL).The partnership will enable Bally’s to...
LA Lakers enlists Sportfive in search for new jersey patch sponsor
Sports marketing agency Sportfive has been chosen by the National Basketball Association's (NBA) Los Angeles Lakers to assist with its search for a new jersey...
Spurs teams up with Ticketmaster for COVID-friendly stadium solutions
Tottenham Hotspur has extended its ‘first of its kind’ agreement with ticketing technology firm Ticketmaster.Through the partnership, the sales and distribution company will develop...