Vivo set to return to as IPL sponsor after initial withdrawal
Chinese smartphone producer Vivo will return as the official title sponsor of the Indian Premier League (IPL) after initially withdrawing from the agreement last...
Ferrari and Shell extend multi-year partnership
Shell has extended its long-term agreement with Ferrari to continue serving as the ‘Innovation Partner’ of the manufacturer’s Formula One team Scuderia Ferrari.Shell and...
Bally’s set to become NHL sponsor in landmark agreement
Land-based gaming operator Bally’s Corporation is set to become the Official Betting Partner of the National Hockey League (NHL).The partnership will enable Bally’s to...
LA Lakers enlists Sportfive in search for new jersey patch sponsor
Sports marketing agency Sportfive has been chosen by the National Basketball Association's (NBA) Los Angeles Lakers to assist with its search for a new jersey...
Spurs teams up with Ticketmaster for COVID-friendly stadium solutions
Tottenham Hotspur has extended its ‘first of its kind’ agreement with ticketing technology firm Ticketmaster.Through the partnership, the sales and distribution company will develop...
Super Bowl generates $95.8 million media value for five biggest NFL...
The 2021 Super Bowl LV generated $95.8 million in media value for the top five sponsors, data from GumGum Sports has revealed.The Al-driven sponsorship...
Beşiktaş JK fogres cryptocurrency sponsorship paid in Bitcoin
Turkish basketball club Beşiktaş JK has signed a front-of-jersey sponsorship deal with cryptocurrency market Icrypex, paid entirely in Bitcoin.Under the terms of the agreement...
Forest Green Rovers partners with SKOOT for carbon neutral future
EFL League Two club Forest Green Rovers has forged a partnership with carbon negative mobility app SKOOT.Under the terms of the agreement, which marks...
Beko negotiates cut-price Barcelona sponsorship extension
FC Barcelona has extended its deal with white goods brand Beko for another year, according to Spanish news outlet 2Playbook.The Turkish consumer electronics brand’s...
Workday adds World Golf Championship to sponsorship portfolio
Human resources software company Workday has further expanded its sponsorship portfolio through an agreement with the PGA Tour’s World Golf Championship.Under the terms of...