Super Bowl generates $95.8 million media value for five biggest NFL...
The 2021 Super Bowl LV generated $95.8 million in media value for the top five sponsors, data from GumGum Sports has revealed.The Al-driven sponsorship...
Beşiktaş JK fogres cryptocurrency sponsorship paid in Bitcoin
Turkish basketball club Beşiktaş JK has signed a front-of-jersey sponsorship deal with cryptocurrency market Icrypex, paid entirely in Bitcoin.Under the terms of the agreement...
Forest Green Rovers partners with SKOOT for carbon neutral future
EFL League Two club Forest Green Rovers has forged a partnership with carbon negative mobility app SKOOT.Under the terms of the agreement, which marks...
Beko negotiates cut-price Barcelona sponsorship extension
FC Barcelona has extended its deal with white goods brand Beko for another year, according to Spanish news outlet 2Playbook.The Turkish consumer electronics brand’s...
Workday adds World Golf Championship to sponsorship portfolio
Human resources software company Workday has further expanded its sponsorship portfolio through an agreement with the PGA Tour’s World Golf Championship.Under the terms of...
NBL and ABPA clash over on-court sponsor decals
The Australian Basketball Players’ Association (ABPA) has expressed player safety concerns to the National Basketball League (NBL) over on-court sponsor decals.The ABPA first raised...
Red Bull secures Australian GP title sponsorship
Red Bull has strengthened its sports sponsorship portfolio via an extension of its partnership with Dorma Sports, series-rights holders of MotoGP.As a result of...
Leading Irish sports bodies call for gambling advertising overhaul
The Gaelic Athletic Association (GAA) and Gaelic Players Association (GPA) have called for an overhaul of gambling advertising regulations in Ireland.Both governing bodies have...
EISS Super secures NRL sponsorship agreements
The Australian National Rugby League (NRL) has chosen EISS Super as its match ball sponsor as part of a three-term deal.EISS will acquire naming...
Werder Bremen raises Asian market status with 188Bet deal
German Bundesliga club SV Werder Bremen has strengthened its status in the Asian football scene and sports betting market via an agreement with regional...