Swansea City adds Trade Centre Wales and Swansea Building Society...
Swansea City has expanded its partnerships with Trade Centre Wales and Swansea Building Society, with both brands being featured on the club’s home kit...
PGA Tour names FanDuel as latest official betting operator
The PGA Tour has agreed a multi-year content and marketing partnership with FanDuel Sportsbook, making the New-York based firm an official betting operator of...
Crystal Palace secures IQONIQ sleeve sponsorship deal
Crystal Palace Football Club has revealed that IQONIQ will be the club’s new shirt sleeve sponsor for the upcoming Premier League season.The new fan...
Blackburn Rovers announces Recoverite Compression as front-of-shirt sponsor
Following 10Bet’s exit, Blackburn Rovers has announced that Recoverite Compression will be the club’s new front-of-shirt sponsor after signing a two-year deal with the...
Coca-Cola seals global Paralympic sponsorship with IPC
The International Paralympic Committee (IPC) has added The Coca-Cola Company to its Worldwide Paralympic Partners portfolio, with the beverage corporation securing global marketing rights to...
Soccer Aid adds Vitality to growing list of commercial partners
Soccer Aid for Unicef 2020 has announced that Vitality will once again partner with the event for a second year running.As a result of...
AS Roma strikes Konami agreement to become PES exclusive partner
AS Roma has signed an exclusive partnership with Konami Digital Entertainment, the firm behind the football simulation game Pro Evolution Soccer (PES).As a result...
Crystal Palace extends Utilita Energy academy partnership
Crystal Palace Football Club has extended its partnership with Utilita Energy which will see the firm remain the front-of-shirt sponsor for the club's junior...
Liverpool expands Petro-Canada Lubricants deal to include HollyFrontier
Liverpool Football Club has expanded and renewed its partnership with Petro-Canada Lubricants with the new agreement including its parent company HollyFrontier to the deal.In...
McLaren exits Bahrain World Tour cycling title partnership
The Bahrain-McLaren World Tour cycling team has announced that McLaren will conclude its title partnership at the end of the 2020 season, citing that...