Soccer Aid adds Vitality to growing list of commercial partners
Soccer Aid for Unicef 2020 has announced that Vitality will once again partner with the event for a second year running.As a result of...
AS Roma strikes Konami agreement to become PES exclusive partner
AS Roma has signed an exclusive partnership with Konami Digital Entertainment, the firm behind the football simulation game Pro Evolution Soccer (PES).As a result...
Crystal Palace extends Utilita Energy academy partnership
Crystal Palace Football Club has extended its partnership with Utilita Energy which will see the firm remain the front-of-shirt sponsor for the club's junior...
Liverpool expands Petro-Canada Lubricants deal to include HollyFrontier
Liverpool Football Club has expanded and renewed its partnership with Petro-Canada Lubricants with the new agreement including its parent company HollyFrontier to the deal.In...
McLaren exits Bahrain World Tour cycling title partnership
The Bahrain-McLaren World Tour cycling team has announced that McLaren will conclude its title partnership at the end of the 2020 season, citing that...
PepsiCo secures multi-layered UEFA Women’s football partnership
PepsiCo has struck a multi-year deal with UEFA Women’s football which will see the food, snack and beverage corporation become the main partner of...
Leeds United strikes ‘ground-breaking’ JD sleeve sponsorship
Leeds United has named sports fashion retailer JD as its official sleeve sponsor for the upcoming 2020/21 Premier League campaign.The agreement has been described...
McLaren strengthens commercial portfolio with Miory Steel agreement
McLaren Racing has announced a multi-year Formula 1 partnership with Miory Steel which will see the electrolytic tinning and cold-rolled sheet provider be featured...
The esports report: Spotify partners with Riot Games whilst NSE strikes...
From sponsorships to industry-wide announcements, Insider Sport has you covered when it comes to the world of esports.This week’s edition takes a look at...
ParalympicsGB seals Papa John’s partnership ahead of Tokyo Games
Pizza chain Papa John’s has been named as an official partner of the ParalympicsGB team ahead of the rescheduled Paralympic Games in Tokyo next...