FC Barcelona signs esports collaboration with Tencent
FC Barcelona has announced a strategic esports partnership with Tencent which covers competitive gaming competitions, education and industry exchange.As part of the collaboration, Barcelona...
Southampton names Sportsbet.io as new front-of-shirt sponsor
Southampton Football Club has announced that Sportsbet.io will be the club’s front-of-shirt sponsor for the 2020/21 campaign.As a result of the partnership, Sportsbet.io’s logo will...
The FA strikes three-year Nationwide partnership to support grassroots football
The FA has signed a three-year partnership with Nationwide Building Society in an attempt to grow the governing bodies Respect programme, an initiative created...
Puma strengthens club portfolio with Sassuolo partnership
Sassuolo has signed a long-term partnership with Puma for the upcoming season, replacing Kappa as the club’s official technical sponsor.The deal will see Puma...
Monaco strengthens sponsorship portfolio with eToro and Vbet deals
AS Monaco has secured two new partnerships with global investment platform eToro and online sports betting company Vbet, striking deals set to last until the end...
Real Betis strikes Scientiffic Nutrition extension
Sports nutrition brand Scientiffic Nutrition has secured a one-year extension with Real Betis ahead of the La Liga side’s upcoming campaign.As part of the...
Coventry City receives ‘vital revenue’ boost with BoyleSports sponsorship
Coventry City Football Club has signed a ‘significant’ sponsorship agreement with BoyleSports, which is expected to generate ‘vital revenue’ for the club.The partnership, which...
RFU agrees multi-year Adidas footwear extension
Rugby Football Union (RFU) has extended its partnership with sportswear manufacturer Adidas until the end of the 2023/24 season.As a result of the partnership,...
Football Index announced as QPR shirt sponsor
Queens Park Rangers Football Club has announced that Football Index will be the club’s new front-of-shirt sponsor for the upcoming campaign.The one year deal...
NASCAR strengthens fan engagement with Motorsport.tv channel launch
NASCAR has boosted its fan engagement opportunities by launching a dedicated channel on Motorsport.tv, Motorsport Network's digital OTT platform devoted to racing and automotive...