Formula E boosts Chinese engagement with Kuaishou ‘strategic alliance’
Formula E has entered into a ‘strategic alliance’ with Chinese short video platform Kuaishou in which the Tencent-backed brand will become the competition's exclusive...
Leicester Tigers finds new main partner in Topps Tiles
Premiership Rugby side Leicester Tigers has signed an agreement with Topps Tiles that will see the firm replace Holland and Barrett as the side’s...
LA Galaxy and LA Kings secure MKF partnership following AEG deal
Sports and live entertainment company AEG has signed a ‘strategic new marketing partnership’ with Monkey Knife Fight (MKF) that will see the fantasy sports...
Roma looks to ‘explore new opportunities’ following Nike termination
AS Roma has announced that it has prematurely terminated its decade-long commercial partnership with Nike four years early as the club looks to ‘explore...
PFL secures long-term Acronis partnership
MMA organisation the Professional Fighters League (PFL) has struck a ‘long-term marketing and technology partnership’ with software company Acronis in order to strengthen the...
Betsson looks to Spanish market growth with UD Ibiza
Sports betting operator Betsson has been announced as the new sponsor of the Spanish club of Second Division B Unión Deportiva Ibiza.The club has...
Real Madrid boosts sponsorship portfolio with banking sector collaboration
Real Madrid C. F. has inked a new partnership with Liberbank for the firm to become the official bank of the club from next...
Dafabet furthers cricket sponsorships with two new deals
Dafabet has enhanced its sponsorship portfolio via new partnerships with both Durham Cricket and Sussex Cricket as their new kit sponsor.Furthering its sponsorship portfolio,...
Banning gambling shirt sponsorships an ‘obvious thing to do’ says Carolyn...
Banning front-of-shirt sponsorships is 'one of the most obvious things to do' said Carolyn Harris, MP for Swansea East and Chair of the All-Party Parliamentary...
Corinthians unites with Galera.Bet in long term partnership
Corinthians has announced that sports betting firm Galera.Bet will become the club’s new sponsor after agreeing a five-year-deal.Under the terms of the collaboration, the...