Yakubu nets Interwetten brand ambassador role
"Yak" Yakubu Ayegbeni has signed a new contract with Interwetten to represent the brand in the Nigerian market.Yakubu will represent the brand in the...
Jupiler Pro League agrees unique highlights partnership
Belgium’s Jupiler Pro League has announced a new partnership with Belgian financial firm KBC for the acquisition of the exclusive rights to offer mobile...
Macron nets Real Sociedad sponsorship extension
La Liga’s Real Sociedad has added a five-year extension to its sponsorship agreement with Macron, which will see the Italian sportswear brand sponsor the...
BetMGM partners with the Denver Broncos for ‘world-class’ entertainment
ROAR Digital has announced a new multi-year sports betting partnership with the Denver Broncos which sees a new BetMGM Lounge at Empower Field at...
Atos continues Olympic partnership to 2024
Atos, a global specialist in digital transformation, has extended its longstanding partnership with the International Olympic Committee (IOC), through to 2024.Atos will extend its...
Gambling companies banned from sponsoring La Liga teams
New measures introduced by Spain’s Minister of Consumer Affairs, Alberto Garzón, will put an end to gambling companies sponsoring La Liga teams.The ruling, which...
UFC strengthens partnership with Parimatch
UFC, the world’s premier mixed martial arts organisation, and international betting and technology platform Parimatch have announced the renewal of their partnership that will...
Harfid scores Schalke 04 premium partnership
Schalke 04 has strengthened its relationship with construction and project management company Harfid by announcing that the firm will be the Bundesliga side’s premium...
Cricket legend Brett Lee becomes Sportsbet.io ambassador
Sportsbet.io has entered into cricket sponsorship after announcing that former Australian international Brett Lee will be the cryptocurrency sports betting website's new brand ambassador.Brett’s...
Serie A launches empty stadium virtual graphic solutions with ISG
Serie A has agreed a partnership with Interregional Sports Group (ISG) that will see the firm provide virtual graphic solutions for crowd-free stadiums across...