Bundesliga and Amazon boosts viewing experience with real-time statistics
The Bundesliga has strengthened its partnership with Amazon following the announcement that Germany’s top division will debut ‘Bundesliga Match Facts’ powered by AWS, the...
PGA golfer Hoffman seals MKF partnership
PGA Tour player and ambassador Charley Hoffman has signed an exclusive agreement with fantasy sports gaming platform Monkey Knife Fight (MKF).As part of the...
Everton signs ‘club-record’ kit deal with Hummel
Everton Football Club has revealed that Danish sportswear firm Hummel will manufacture and supply the Premier League side’s player, training and travel wear ahead...
Federico Bernardeschi links with Roc Nation Sports
Roc Nation Sports has strengthened its portfolio of football partners, announcing the signing of 26-year old Juventus and Italian International star Federico Bernardeschi.The midfield...
The esports report- DreamHack announces Betway deal and T1 invests in...
From sponsorships to industry-wide announcements, Insider Sport has you covered when it comes to the world of esports.This week’s edition takes a look at...
Real Sociedad trials NFC kit tech to enhance sponsorship avenues
In a bid to boost partnerships and enhance matchday experiences, Real Sociedad has announced it will be trialling near-field communication (NFC) technologies when La...
Report: Sports sponsorship expected to take $17 billion hit
Global sports sponsorship revenue in 2020 is expected to take a $17.2 billion decrease as a result of COVID-19 according to projections made by...
Watford strikes deal with Kelme to become new kit provider
Premier League side Watford FC has revealed that Kelme will be the club’s official technical partner, replacing Adidas in producing the side’s kits.The four-year...
Harry Kane sponsors Leyton Orient kits in charitable initiative
England captain Harry Kane has announced a unique sponsorship deal with EFL League 2 club Leyton Orient, which will feature three good causes on...
Bayern Munich becomes an official partner of Douyin
FC Bayern Munich has entered a partnership with Douyin, which is branded as TikTok outside of Chinese markets, enhancing the club’s fan engagement opportunities...