Dean Akinjobi, CEO Football Media: The crucial steps to maximising partnerships
Brands are consistently striving to reach the widest audience through partnerships with football clubs, the best strategy for achieving this however, is not always...
Everton FC steps up retail presence with Fanatics deal
Everton Football Club has strengthened its hand within sports merchandising, expanding its partnership with official retail partner Fanatics.The long-term deal sees Everton positioned among...
Manchester United gets new partner in Maui Jim
Manchester United has confirmed a multi-year partnership with Hawaii-based sunglasses and eyewear brand Maui Jim.The partnership means Maui Jim will supply the Manchester United...
Ascend FS and SBC announce partnership ahead of Betting on Sports...
Ascend FS, the market leader in data-driven charitable fundraising solutions and sponsorship activation in the gaming sector, has been officially named a Supporting Partner...
SportPesa unveiled as Racing Point sponsor ahead of new F1 season
SportPesa has been unveiled as the new title partner for Racing Point, with the team now known as SportPesa Racing Point F1 Team.The official...
ESL extends its sponsorship deals with both Betway and Facebook
ESLGaming, an event organiser and production company, has extended its partnership with Betway which will see the online bookmaker continue as the exclusive sponsor...
NBA 2K League announces new partnership with Champion ahead of the...
NBA 2K League has confirmed that it will be teaming up with fashion brand Champion, who will become the league’s official outfitter ahead of...
Valencia strikes new partnership with LG Electronics
Spanish La Liga side, Valencia CF has confirmed a new partnership with LG Electronics Spain, to become an official supplier of the club in...
Brisbane Racing Club announces major sponsorship deal with Tabcorp
Brisbane Racing Club has confirmed that it has agreed upon a major sponsorship deal between Australia-based Tabcorp and which is set to last until...
GB Taekwondo deepens relationship with 12Bet
GB Taekwondo has strengthened its relationship with sports betting operator, 12Bet, confirming the brand as a sponsor for the sport’s flagship World Championships in...