FA unveils ‘Reaching Higher’ women’s football strategy
The English Football Association (FA) has followed its continental counterpart with the publication of a long-term, tiered strategy for women’s and girls’ football.Announced this...
Unstoppable: UEFA’s bold investment in women’s football
UEFA has revealed “Unstoppable”, a six-year plan towards a sustainable ecosystem for women's football.Launched to bolster the remarkable growth of women's football in Europe,...
Inter hits club record revenues as AC Milan earns second year...
Both Milan football giants have recently announced financial reports for the 2023/24 season, with both Inter and AC Milan posting positive results off the...
SPORTEL Monaco: how can sports maximise the rewards of sponsorships?
Sponsorship has become a crucial revenue generator for sports organisations but navigating this landscape and securing the right deals for the right reasons can...
UFC launches KICK channel to enhance live viewing experiences
The UFC has announced the launch of a dedicated channel on gaming and live streaming platform KICK, as part of a wider partnership. This announcement...
Formula 1 continues commercial growth with 188BET renewal
Formula 1 has announced it is renewing its partnership with Asian sportsbook 188BET after the end of its previous five-year agreement.Under the agreement, 188BET...
La Liga and Sportsbet.io deal offers fans ‘fresh’ ways to engage
Spanish top-flight football league La Liga, has announced a partnership with Sportsbet.io, a crypto casino and sportsbook, to improve fan engagement.Under the agreement, the...
bet365 takes local sponsorship approach to US sports
UK-headquartered online sportsbook bet365 has signed a deal with Kroenke Sports and Entertainment (KSE) to sponsor the group’s two Colorado sports teams.The agreement will...
Southampton scores fintech partnership with Ebury
Southampton Football Club has confirmed a partnership with global financial firm Ebury that sees the latter supplement the Premier League club with its payment...
Formula 1 builds on Americas momentum with new Amex agreement
Formula 1 has extended its partnership with American Express, making the latter a global partner of the motorsport organisation.Through this new partnership, F1 has...