Tottenham Hotspur enhances digital security with ExpressVPN
Tottenham Hotspur has signed a new two-year partnership with ExpressVPN to help bolster its digital security across all of its networks. As the official digital...
Centre ring partner revealed ahead of Jake Paul vs Mike Tyson
Energy drink brand CELSIUS has announced it will sponsor the anticipated heavyweight boxing clash between Mike Tyson and Jake Paul.As part of the agreement,...
Argentine football club “lack respect” by fielding influencer
Top-flight Argentine football club Deportivo Riestra has faced criticism after fielding an influencer in a league match on Monday (11 November) to promote an...
Zverev and Bitpanda unite with shared ‘high standards’
Alexander Zverev, the world’s second-ranked tennis player, has signed a three-year exclusive partnership with crypto platform Bitpanda.As part of the agreement, Zverev will showcase...
Ferrari F1 Team brings IBM onboard to enhance its digital presence
F1’s Scuderia Ferrari has inked a multi-year partnership agreement with IBM to curate and develop engaging digital content for its fanbase. IBM will become Ferrari’s...
Can Tranmere Rovers replicate the Wrexham effect with A$AP Rocky?
British football is in high demand it seems, and not just from the Premier League’s worldwide fanbase. Big name celebrities, particularly North American ones,...
FC Barcelona signs long-term, lucrative deal extension with Nike
After more than 25 years as partners, FC Barcelona will continue to wear Nike kits for the foreseeable future as the two entities reached...
Premier Soccer League doubles down on responsible betting
Social responsibility has become a core focus in sports betting marketing, with responsible gambling an integral part of campaigns across various markets.Earlier this week,...
WSL enlists Anomaly to significantly bolster league’s brand
The Women’s Super League (WSL) will look to create new branding opportunities to fuel fan engagement as it brings on Anomaly as its new...
AC Milan partners with SPRIBE to tap into online casino sector
AC Milan has embarked on a new partnership with online casino operator SPRIBE with its multiplayer crash game Aviator becoming the club’s official crash...