NHL renews long-standing military support partnership
The National Hockey League (NHL) has renewed its US partnership with the Navy Federal Credit Union, continuing a deal dating back over six years.Terms...
Saudi’s Riyadh Season deepens UK boxing relationship with BOXXER
Saudi Arabian sports events organisation Riyadh Season launched a major new partnership with British boxing promotion BOXXER. The first Riyadh Season-headlined BOXXER show, ‘High Voltage’,...
Golden State Warriors dive into blockchain with Coinbase
Ahead of the start of the new NBA season, the Golden State Warriors have partnered with cryptocurrency exchange Coinbase. The Warriors named Coinbase as its...
NHL doubles down in Nordics with two betting partnerships
The US National Hockey League (NHL) has signed separate deals with two prominent betting operators in Europe’s Nordics region.Firstly, the league has renewed its...
Kitman Labs extends Rangers partnership to optimise talent performance
Software-as-a-Service company Kitman Labs has extended its partnership with Rangers FC in a bid to expand on its usage of the Performance Medicine, Optimisation...
Labour vows to hear new evidence on Gambling advertising
The government is actively reviewing new policies and strategies to reduce gambling harms, including examining recent research on gambling advertising.Stephanie Peacock, the Secretary of...
Nike continues as long-term kit supplier of NBA & WNBA
As the WNBA season draws to a close and the NBA campaign is set to begin, Nike has announced a landmark contract extension with...
FanDuel takes over from Bally’s as Diamond Sports regional partner
FanDuel, one of the market leaders in US sports betting, has further strengthened its links to the country’s sports ecosystem via a deal with...
Man City’s Jack Grealish global brand ambassador of Kinetica Sports
Manchester City’s Jack Grealish has partnered with sports-science nutrition company Kinetica Sport, joining as its global brand ambassador. Kinetica Sport stated that the partnership “signifies...
Williams F1 team extends Kraken sponsorship focusing on fan engagement
The Williams F1 Racing team has extended its global partnership with cryptocurrency exchange Kraken until the end of the 2025 Formula 1 season. In 2023,...