La Liga and Sportsbet.io deal offers fans ‘fresh’ ways to engage
Spanish top-flight football league La Liga, has announced a partnership with Sportsbet.io, a crypto casino and sportsbook, to improve fan engagement.Under the agreement, the...
bet365 takes local sponsorship approach to US sports
UK-headquartered online sportsbook bet365 has signed a deal with Kroenke Sports and Entertainment (KSE) to sponsor the group’s two Colorado sports teams.The agreement will...
Southampton scores fintech partnership with Ebury
Southampton Football Club has confirmed a partnership with global financial firm Ebury that sees the latter supplement the Premier League club with its payment...
Formula 1 builds on Americas momentum with new Amex agreement
Formula 1 has extended its partnership with American Express, making the latter a global partner of the motorsport organisation.Through this new partnership, F1 has...
NHL renews long-standing military support partnership
The National Hockey League (NHL) has renewed its US partnership with the Navy Federal Credit Union, continuing a deal dating back over six years.Terms...
Saudi’s Riyadh Season deepens UK boxing relationship with BOXXER
Saudi Arabian sports events organisation Riyadh Season launched a major new partnership with British boxing promotion BOXXER. The first Riyadh Season-headlined BOXXER show, ‘High Voltage’,...
Golden State Warriors dive into blockchain with Coinbase
Ahead of the start of the new NBA season, the Golden State Warriors have partnered with cryptocurrency exchange Coinbase. The Warriors named Coinbase as its...
NHL doubles down in Nordics with two betting partnerships
The US National Hockey League (NHL) has signed separate deals with two prominent betting operators in Europe’s Nordics region.Firstly, the league has renewed its...
Kitman Labs extends Rangers partnership to optimise talent performance
Software-as-a-Service company Kitman Labs has extended its partnership with Rangers FC in a bid to expand on its usage of the Performance Medicine, Optimisation...
Labour vows to hear new evidence on Gambling advertising
The government is actively reviewing new policies and strategies to reduce gambling harms, including examining recent research on gambling advertising.Stephanie Peacock, the Secretary of...