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Real Madrid first-team players posing in new sponsored kits.
BREAKING
Football
Time to read: 2 min
Real Madrid secures first-ever kit sleeve sponsorship
February 5, 2024
credit: Shutterstock
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Horse Racing
Time to read: 2 min
McLaren adds Airwallex to growing partnership portfolio
February 5, 2024
Marcus Rashford taking a penalty.
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Football
Time to read: 2 min
Manchester United launches co-branded energy drink
February 5, 2024
Two pringles cans
BREAKING
Esports
Time to read: 2 min
NSE stacks up its partnership roster with Pringles
February 2, 2024
Rugby player being tackled.
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Latest News
Time to read: 2 min
Saudi Arabia’s PIF explores Premiership Rugby investment
February 2, 2024
DraftKings
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Basketball
Time to read: 2 min
DraftKings adds LeBron James to sports partnership roster
February 1, 2024
credit: Shutterstock
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Latest News
Time to read: 2 min
2024 Olympics gears up with Visa & Fibank custom debit cards
February 1, 2024
Genius and Extrela Bet: three pillars for protecting safeguarding Brazilian sports
BREAKING
Fan Engagement
Time to read: 6 min
Thomas Carvalhaes, Vai de Bob: Brazil and LatAm lead the way in sponsorship innovation
February 1, 2024
credit: Shutterstock
BREAKING
Boxing
Time to read: 2 min
Unibet backs three fighters ahead of high-profile women's boxing weekend
February 1, 2024
Woods driving at PGA TOUR
BREAKING
Golf
Time to read: 3 min
PGA TOUR Enterprises transforms players into equity holders
February 1, 2024
credit: Shutterstock
BREAKING
Fan Engagement
Time to read: 5 min
NFL 2023 sponsorship revenue soars 15% to $2.35bn
January 31, 2024
STARLUX raises California profile with LA Dodgers partnership
BREAKING
Latest News
Time to read: 3 min
STARLUX raises California profile with LA Dodgers partnership
January 31, 2024
credit: Reflo
BREAKING
Football
Time to read: 3 min
Harry Kane becomes investor in performance-wear brand Reflo
January 31, 2024
Horse racing in front of William Hill advertisement.
BREAKING
Horse Racing
Time to read: 2 min
William Hill increases exposure in Irish racing with four new ambassadors
January 30, 2024
Gaming keyboard and headset on a desk.
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Esports
Time to read: 2 min
GG.BET extends Team Vitality partnership into 2024
January 30, 2024
credit: Shutterstock
BREAKING
Latest News
Time to read: 2 min
MLB & JTB offer hospitality packages in new multi-year partnership
January 29, 2024
PSG and CFI holding up a football shirt to signify their new deal.
BREAKING
Europe
Time to read: 2 min
PSG announces trading partnership with CFI
January 29, 2024
San Francisco 49ers
BREAKING
Fan Engagement
Time to read: 3 min
San Francisco 49ers extend Levi Strauss deal ahead of Super Bowl clash
January 29, 2024
Arsenal FC squad having a team photo before playing a match against Sporting Lisbon.
BREAKING
Football
Time to read: 2 min
Arsenal signs multi-year partnership with MG Motors UK
January 26, 2024
A hand lifting the World Cup trophy.
BREAKING
Football
Time to read: 3 min
FIFA elevates fan experience with Visa partnership extension
January 26, 2024
credit: Shutterstock
BREAKING
Football
Time to read: 2 min
AFA adds FeedConstruct to growing sponsorship portfolio
January 26, 2024
credit: Shutterstock
BREAKING
Football
Time to read: 2 min
AC Milan continue to promote air quality with Clivet partnership renewal
January 25, 2024
credit: Shutterstock
BREAKING
Football
Time to read: 2 min
Paolo Guerrero to strengthen Betsson’s LatAm expansion
January 25, 2024
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Featured Articles
Sideline Moves: Arsenal layoffs
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Features
Time to read: min
Sideline Moves - Arsenal to cut 60 jobs amid new Arteta deal
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Paramount-Warner Bros acquisition complete
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Features
Time to read: min
New Paramount-Warner Bros deal creates $55bn sports conglomerate 
October 7, 2026
Michael Jordan at SBC Summit 2026
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Basketball
Time to read: min
SBC Summit: Michael Jordan on sport branding, NASCAR, and more
September 29, 2026
Manchester City found guilty of almost all 155 charges
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Features
Time to read: min
Manchester City found guilty of almost 115 Premier League financial breaches
September 25, 2026