Nike continues as long-term kit supplier of NBA & WNBA
As the WNBA season draws to a close and the NBA campaign is set to begin, Nike has announced a landmark contract extension with...
FanDuel takes over from Bally’s as Diamond Sports regional partner
FanDuel, one of the market leaders in US sports betting, has further strengthened its links to the country’s sports ecosystem via a deal with...
Man City’s Jack Grealish global brand ambassador of Kinetica Sports
Manchester City’s Jack Grealish has partnered with sports-science nutrition company Kinetica Sport, joining as its global brand ambassador. Kinetica Sport stated that the partnership “signifies...
Williams F1 team extends Kraken sponsorship focusing on fan engagement
The Williams F1 Racing team has extended its global partnership with cryptocurrency exchange Kraken until the end of the 2025 Formula 1 season. In 2023,...
Ipswich Chairman confirms they will not pursue betting sponsorship
Ipswich Town Chairman Mark Ashton has stated that the Premier League club will not consider a front-of-shirt gambling sponsorship once its current deal with...
New York Knicks embraces Abu Dhabi in new patch sponsorship ahead...
The New York Knicks will have ‘Experience Abu Dhabi’ as its latest jersey patch sponsor ahead of the upcoming NBA season. Knicks owner Madison Square...
Sheffield United sign crypto partner in midst of 2024/25 Championship season
The relationship between football and cryptocurrency continues to step up as the 2024/25 season progresses, with Sheffield United FC the latest to announce a...
Cristiano Ronaldo is Forbes’ highest paid football player for 2024
After becoming the highest paid athlete for the fourth year in a row, it should come as no surprise that Cristiano Ronaldo is football’s...
SBC Summit Latinoamérica: Original ‘Sweeper Keeper’ René Higuita to Keynote
Former Colombian goalkeeper and the man behind the historic ‘Scorpion Kick’, René Higuita is set to deliver a keynote address to 4,000 attendees at...
Manchester United targets ‘vital’ Asian fanbase in new deal
Manchester United has announced that Tiger Beer will become the club’s official beer partner. At the heart of this deal is the Premier League club’s...