Ipswich Chairman confirms they will not pursue betting sponsorship
Ipswich Town Chairman Mark Ashton has stated that the Premier League club will not consider a front-of-shirt gambling sponsorship once its current deal with...
New York Knicks embraces Abu Dhabi in new patch sponsorship ahead...
The New York Knicks will have ‘Experience Abu Dhabi’ as its latest jersey patch sponsor ahead of the upcoming NBA season. Knicks owner Madison Square...
Sheffield United sign crypto partner in midst of 2024/25 Championship season
The relationship between football and cryptocurrency continues to step up as the 2024/25 season progresses, with Sheffield United FC the latest to announce a...
Cristiano Ronaldo is Forbes’ highest paid football player for 2024
After becoming the highest paid athlete for the fourth year in a row, it should come as no surprise that Cristiano Ronaldo is football’s...
SBC Summit Latinoamérica: Original ‘Sweeper Keeper’ René Higuita to Keynote
Former Colombian goalkeeper and the man behind the historic ‘Scorpion Kick’, René Higuita is set to deliver a keynote address to 4,000 attendees at...
Manchester United targets ‘vital’ Asian fanbase in new deal
Manchester United has announced that Tiger Beer will become the club’s official beer partner. At the heart of this deal is the Premier League club’s...
Juventus expands TikTok partnership to focus on Women’s team
Serie A giants Juventus has extended its partnership with TikTok Italia and will expand the agreement by placing a greater focus on enhancing the...
Racing Club’s Roby Martinez Alvarez – Maintaining DNA amid commercial deals
Latin America is home to some of the most passionate sports fans in the world, especially when it comes to football. An important and...
FIFA names Lenovo as its official technology partner for 2026 World...
FIFA will walk into the 2026 World Cup in North America with Lenovo as its official technology partner and for the 2027 Women’s World...
T-Mobile becomes official partner of McLaren F1 team
McLaren F1 Racing has announced T-Mobile as an official partner of the team for the upcoming US Grand Prix. T-Mobile will become an exclusive 5G...